General Motors Co. plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers’ car purchases, according to a GM official.
The move by GM, one of the largest advertisers in the U.S., puts a spotlight on an issue that many marketers have more…
ALTAMONTE SPRINGS, Fla., April 26, 2012 /PRNewswire-iReach/ — A classified advertising battle is under way in Latin America, with regional classified portals expanding and evolving in hopes of fighting off major multinational media classified publishers moving in from outside the region. more…
Social media presents great risks as it does rewards for small- to medium-sized businesses (SMBs). Among social media’s shortcomings: it doesn’t convert prospects to customers with the same ease that search does. Fortunately, as Facebook continues to open up more opportunities for local targeting, social media is becoming more feasible.
With an increasing number of SMBs exploring the power of social media, here is a list of potential pitfalls to avoid with guidance from more…
eBay has sold off one of its properties today, real estate listings site Rent.com. The buyer is Primedia, which helps people find apartments, houses for rent or new homes for sale through websites, mobile and print publications. more…
Google seems to be eking out a major new tweak to its search results.
Reportedly spotted by several users, the search pages are now displaying semantic data nestled to the right of the regular results. Such information tries to tie in relevant facts related to more…
Mobile advertising continues to grow. If you are a search marketer, you can’t read a blog or check your Twitter feed without seeing another article about the growth of mobile advertising. Google AdWords is helping to continue driving this trend by offering new features that make mobile advertising even easier. more…
NEW ORLEANS–Think there are too many digital wallets out there? MasterCard would disagree.
The No. 2 payments processor today unveiled PayPass Wallet Services, its own take on the digital wallet. Initially, it will pop up in the form of a payment icon at merchant Web sites. more…
Accel Partners, the top outside stakeholder in Facebook (FB) Inc., is investing $75 million with partners including Baring Vostok Capital Partners in Avito.ru, a Russian classified advertising website.
Palo Alto, California-based Accel is providing the funding along with the Baring Vostok Private Equity Fund IV and existing Avito investors Investment AB Kinnevik and Northzone Ventures, both based in Stockholm, according to a statement from Avito today. more…