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Archive: August, 2011

Groupon’s PR Boss Suddenly Quit – Here’s Why

Andrew_MasonThe vice president of global communications at Groupon has left the company after just two months on the job.

According to a source familiar with one view of the situation, Bradford Williams left due to the way the company has responded to its critics during the “quiet period” more…

Free calls home from Gmail for all U.S. service members

We understand that it’s not always easy or affordable for our troops serving overseas to call friends and family at home, so starting today we’re making it completely free for all uniformed military personnel with valid United States Military (.mil) email addresses to call the United States, right from Gmail. more…

The Mystery of Steve Jobs’s Public Giving

Steve_Jobs

David Paul Morris/Bloomberg News

Steve Jobs is a genius. He is an innovator. A visionary. He is perhaps the most beloved billionaire in the world.

Surprisingly, there is one thing that Mr. Jobs is not, at least not yet: a prominent philanthropist. more…

Apple iPad News Reader Zite Sold to CNN for Just Over $20 Million

ziteZite, the magazine-style reading app for the Apple iPad, has been sold to news giant CNN for $20 million to $25 million. The arena for news readers on tablets and smartphones is competitive, with high-profile efforts such as Flipboard, Livestand from Yahoo, AOL’s Editions and start-ups such as Pulse and Zite. more…

How Social Learning Can Create Top Performers

Today, more B2B customers rely on the Internet and social media – as opposed to relationships with salespeople – to learn about products and services and make buying decisions. To remain relevant and engage more effectively with customers and prospects in this challenging sales environment, reps must combine their efforts and openly share best practices and market intelligence. more…

Should digital strategists say goodbye to their jobs?

empty-deskOkay, so maybe we’re not there yet. But what will all these “Social media”, “Digital”, “Mobile” and “Online” strategists do when online and conventional marketing truly become integrated. Can we still justify the hyper specialisation and fragmentation surrounding digital strategy? Are these titles still relevant in an integrated 360 degree advertising world? more…

Online News and Social Media Become Go-To Sources During Emergencies

When an earthquake rattled the East Coast on Tuesday, millions of people turned to social media to get news or reassure loved ones. And according to a new survey by the American Red Cross, the trend is growing. more…

New Classified Ads Website Offers Free Advertising to Small Businesses

event_bulletineDan Brezgel, founder of the new classified ads website Classifun.org, personally knows how hard it can be to successfully run a small business. When Brezgel owned a cafe, he struggled to turn a profit. With the cost of bills, taxes, and wages, it was difficult to locate extra money in order to place advertisements to attract new customers. more…