With more than 400 million Facebook users worldwide, the site has quickly become one of the most popular marketing tools among businesses. Social media marketing campaigns may become even more popular during the next four years – a new study conducted by eMarketer indicates that 65.8 percent of American internet users will be using social media sites.
While social media sites are popular with teens and young adults, a large percentage of the new social media audience will be older, says eMarketer. As of 2010, 60 percent of the internet users in the 35 to 44 age group use social media. By 2014, more than 70 percent will visit social media sites.
“Teens and young adults are old news,” said Deborah Aho Williamson, senior analyst at eMarketer. “Women, especially moms, are still driving much of the growth.”
Many companies have seen tremendous results using social media marketing campaigns, both in terms of generating new leads and brand exposure. For example, Nature Valley recently ran a campaign in which it donated money to charities for every new Facebook follower. In a 24-hour period, the granola bar maker gained more than 70,000 fans.
May 29, 2010
source: creativedepartment.com