ADVERTISERS spent $1.87 billion last year vaunting their products and services online, a rise of 9.4 per cent on the previous year, according to figures from PricewaterhouseCoopers, confirming the medium is on track to break the $2 billion mark this financial year.
Earlier forecasts had predicted that ads on banners, around videos and in search engines would be a $2 billion medium by the end of last year, so cementing its position as Australia's biggest medium after newspapers and television.
Telstra will float its booming Chinese real estate classifieds business, SouFun, but will then sell down its stake.
It made the surprise announcement last night, giving scant detail except to say the process of preparing the business for an initial public offering was under way.
Christchurch, New Zealand -- With purse strings easing, smart, forward-thinking companies will be looking to capitalise on the prospect of new opportunities. This means the labour market is about to heat up. And from the perspective of students, the timing couldn’t be better. The key then, is finding these opportunities and seizing them.
In the latest confirmation of changing times in traditional publishing, the Trading Post is dumping its weekly print edition to move online.
The classified advertising icon, which was immortalised in the hit film “The Castle” will publish its final print edition at the end of October.
Newspapers are now struggling because the revenues they used to receive from classifieds have shifted to the internet (ABC News: Giulio Saggin, file photo)
The head of online classifieds company carsales.com.au says newspaper publishers are suffering because they have been too slow to react to the growth of the internet.
The online company, which was founded nearly 15 years ago, was floated on the share market last week.
Newspapers are now struggling because the revenues they used to receive from classifieds have shifted to the internet.
AUSTRALIA'S internet job classifieds leader Seek said yesterday the fall-off in employment ads in 2008-09 had not been as pronounced as expected, prompting a re-rating of the company that triggered a substantial rally in its shares.
Seek's shares yesterday rose 71c, or 15 per cent, to $5.35 on their biggest single day of volumes since May. The rise pushed Seek's share price to its highest level in almost a year.
The largest sharemarket float since the global financial crisis -- that of the country's online car classifieds leader, Carsales.com.au -- is set to be launched to the public today in an initial public offering that values the company at $812 million.
Iconic classifieds publication The Trading Post may cut its weekly printed edition in order to focus on its online operations.
According to a report in today's Australian, the Telstra-owned newspaper could be shut down as early as October after 40 years in print.
Online job board newcomer CVB has fast become a favorite site for job seekers in New Zealand.
Wellington-based CVB was named as one of three finalists in the best employment site section of the People's Choice NetGuideWeb Awards 2009. The other two were eventual winner Seek and Trademe, two of the largest websites in Australasia.
Online marketplace eBay says its Australian website is experiencing a similar downwards trend in sales as its other sites worldwide and has cut fees to bolster its local listings.
Managing director of eBay Australia and New Zealand Deborah Sharkey said eBay.com.au averages around five million visitors each month.
It's shaping up as a battle of the online giants.
In one corner are the current champions of Australia's online real estate classifieds, realestate.com.au and Domain, and in the other corner is the challenger Google.
And there's no need for introductions.
While more than 90 per cent of Australians online use Google, the popular search engine is now looking to enter the property search market.
The fall in advertising at Australian metropolitan daily newspapers in recent months may be starting to level off, with new figures showing Fairfax Media's classified page ad volumes in June recorded their lowest rate of decline since late last year.
Leading real estate agents, the Ray White Group, has sold its entire $80 million-plus holding in online property classifieds leader REA Group to a range of existing and new shareholders.
The latest IAB Insight Report for Q1 2009 was released by the Interactive Advertising Bureau of New Zealand and PricewaterhouseCoopers today.
The first quarter of 2009 has delivered a very strong result for interactive advertising in New Zealand with spending at $49.26m, up 7.99% on Q1, 2008’s total of $45.86m.
It seemed a statement of the obvious when Rupert Murdoch recently observed that classified revenues are undoubtedly migrating to the web, probably not to return to traditional media. Classifieds migration, an issue that has been confronting newspapers since home broadband became ubiquitous, is one of the most talked about themes among media analysts.
Friday, February 19, 2010
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