The Australian online advertising market saw a 20% year-on-year increase in the third quarter to $688 million, as video advertising continues to skyrocket.
Search and directories had the lion’s share of spend with 52.7% and increased 30%. General display advertising accounted for 23.9% of expenditure and grew 8% while classifieds made up 23.4% of spend and increased 15%. more…
A DEPRESSED retail environment and the relentless migration of readers to digital platforms have prompted further declines in newspaper circulation.
Audit Bureau of Circulation data showed newspaper sales fell by 4.2 per cent in the three months to June 30 compared with same period last year. more…
Australian online marine trading site, BoatsPlus, has traditionally focused on showcasing new boats and motors, but in a bid to offer an affordable alternative to those wishing to buy and sell used boats, it has now launched BoatsPlus classifieds at http://classifieds.boatsplus.com.au
A challenge to existing boat sales sites. more…
Job advertisements edged up again in April, marking a year of consecutive monthly increases, according to a leading survey.
The ANZ survey showed newspaper and internet job ads rose by one per cent during the month, and 20.5 per cent year-on-year. more…
Online advertising sales topped $601 million in the first three months of 2011, the highest figure ever recorded in the period, according to research.
The Interactive Advertising Bureau said expenditure on online advertising was up 17 per cent on the same period last year and annual spending is on track to hit $3 billion. more…
The online classifieds advertising market grew by 22% last year to $617 million, taking a large slice of market share away from print, according to a report from Frost & Sullivan.
The Australian Online Classifieds Market Report April found that online classifieds ad expenditure now accounts for 35% of all classifieds advertising in Australia. According to the research company, print classifieds advertising expenditure has more…
eBay-owned online classifieds site Gumtree has appointed PHD to its media account as it seeks to double its users and ramp up marketing.
PHD has already been working with Gumtree on a project basis and the appointment will formalise the relationship. more…
Online advertising revenue will account for 25 per cent of the total advertising market by 2014, according to a recent research report.
Overall online advertising expenditure will tip $3.6 billion in 2014, and will fall just shy of $4 billion by the end of 2015.
Frost & Sullivan Australia and New Zealand senior research manager Phil Harpur told an audience at a conference this morning that growth will continue to be driven by directories, search, display and classifieds. However, more…
Revenues were up by 23 per cent to $572 million compared with the same period last year.
The increase puts internet advertising on track to reach $2.2 billion in 2010, ranking it the third-biggest medium by spend after television and press. more…
Gumtree is a popular free classifieds advertising site largely operating in the UK, Australia and elsewhere for “buying, selling, jobs, property and more…”.
In the terms of service, the site says that you have to agree not to violate any laws when posting to Gum Tree. more…
Australia’s second largest online auction site, OZtion, has been sold for the second time in just over two years, with online classifieds giant Carsales.com acquiring the business for $1.1 million.
Carsales.com bought OZtion from Melbourne-based listed media company Jumbuck Entertainment, which is now concentrating on mobile entertainment products, specifically chat services. more…
With this year’s financial reporting season nearly over, it is now clear the best performing companies are operating online, with many traditional retail and services businesses being left behind.
Following a number of disappointing results from companies across all industries including JB Hi-Fi, Foster’s and Woolworths, digital companies like Seek and WebJet have been able to produce solid financials due to a focus on bargains and customer-driven research. more…
