http://blog.daype.com The latest about classified ads: industry news, social media, research data, market trends, start-ups, partnerships, web tips etc. Compiled by Daype Wed, 08 Feb 2012 10:55:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://blog.daype.com/international-news/oceania/online-ad-spend-soars.html http://blog.daype.com/international-news/oceania/online-ad-spend-soars.html#comments Mon, 07 Nov 2011 19:11:38 +0000 Editor http://blog.daype.com/?p=9729 The Australian online advertising market saw a 20% year-on-year increase in the third quarter to $688 million, as video advertising continues to skyrocket.]]> http://blog.daype.com/international-news/oceania/online-ad-spend-soars.html/feed 0 http://blog.daype.com/international-news/oceania/newspapers-feeling-the-pinch.html http://blog.daype.com/international-news/oceania/newspapers-feeling-the-pinch.html#comments Sun, 14 Aug 2011 15:50:32 +0000 Editor http://blog.daype.com/?p=9063 http://blog.daype.com/international-news/oceania/newspapers-feeling-the-pinch.html/feed 0 http://blog.daype.com/international-news/oceania/boatsplus-used-boats-classifieds-launched.html http://blog.daype.com/international-news/oceania/boatsplus-used-boats-classifieds-launched.html#comments Wed, 25 May 2011 06:35:11 +0000 Editor http://blog.daype.com/?p=8594 Australian online marine trading site, BoatsPlus, has traditionally focused on showcasing new boats and motors, but in a bid to offer an affordable alternative to those wishing to buy and sell used boats]]> http://blog.daype.com/international-news/oceania/boatsplus-used-boats-classifieds-launched.html/feed 1 http://blog.daype.com/international-news/oceania/job-ads-growth-continues.html http://blog.daype.com/international-news/oceania/job-ads-growth-continues.html#comments Fri, 13 May 2011 18:00:26 +0000 Editor http://blog.daype.com/?p=8434 Job advertisements edged up again in April, marking a year of consecutive monthly increases, according to a leading survey. The ANZ survey showed newspaper and internet job ads rose by one per cent during the month, and 20.5 per cent year-on-year. ]]> http://blog.daype.com/international-news/oceania/job-ads-growth-continues.html/feed 0 http://blog.daype.com/international-news/oceania/quarterly-online-ad-sales-top.html http://blog.daype.com/international-news/oceania/quarterly-online-ad-sales-top.html#comments Mon, 09 May 2011 06:20:13 +0000 Editor http://blog.daype.com/?p=8402 Online advertising sales topped $601 million in the first three months of 2011, the highest figure ever recorded in the period, according to research. The Interactive Advertising Bureau said expenditure on online advertising was up 17 per cent on the same period last year and annual spending is on track to hit $3 billion.]]> http://blog.daype.com/international-news/oceania/quarterly-online-ad-sales-top.html/feed 1 http://blog.daype.com/international-news/oceania/online-classifieds-market-up.html http://blog.daype.com/international-news/oceania/online-classifieds-market-up.html#comments Mon, 11 Apr 2011 12:50:45 +0000 Editor http://blog.daype.com/?p=8205 The online classifieds advertising market grew by 22% last year to $617 million, taking a large slice of market share away from print, according to a report from Frost & Sullivan. The Australian Online Classifieds Market Report April found that online classifieds ad expenditure now accounts for 35% of all classifieds advertising in Australia. ]]> http://blog.daype.com/international-news/oceania/online-classifieds-market-up.html/feed 0 http://blog.daype.com/international-news/oceania/gumtree-hires-phd-ahead-of-marketing-push.html http://blog.daype.com/international-news/oceania/gumtree-hires-phd-ahead-of-marketing-push.html#comments Thu, 17 Mar 2011 15:51:09 +0000 Editor http://blog.daype.com/?p=8124 eBay-owned online classifieds site Gumtree has appointed PHD to its media account as it seeks to double its users and ramp up marketing. PHD has already been working with Gumtree on a project basis and the appointment will formalise the relationship.]]> http://blog.daype.com/international-news/oceania/gumtree-hires-phd-ahead-of-marketing-push.html/feed 0 http://blog.daype.com/international-news/oceania/video-and-mobile-capture-market-share.html http://blog.daype.com/international-news/oceania/video-and-mobile-capture-market-share.html#comments Tue, 22 Feb 2011 13:15:38 +0000 Editor http://blog.daype.com/?p=8015 Online advertising revenue will account for 25 per cent of the total advertising market by 2014, according to a recent research report. Overall online advertising expenditure will tip $3.6 billion in 2014, and will fall just shy of $4 billion by the end of 2015. Frost & Sullivan Australia and New Zealand senior research manager Phil Harpur told an audience at a conference this morning that growth will continue to be driven by directories, search, display and classifieds. However, he also said that the market will see exponential growth in video and mobile advertising.]]> http://blog.daype.com/international-news/oceania/video-and-mobile-capture-market-share.html/feed 0 http://blog.daype.com/international-news/oceania/classifieds-online-advertising-growth.html http://blog.daype.com/international-news/oceania/classifieds-online-advertising-growth.html#comments Tue, 09 Nov 2010 14:55:10 +0000 Editor http://blog.daype.com/?p=7548 Revenues were up by 23 per cent to $572 million compared with the same period last year. The increase puts internet advertising on track to reach $2.2 billion in 2010, ranking it the third-biggest medium by spend after television and press. ]]> http://blog.daype.com/international-news/oceania/classifieds-online-advertising-growth.html/feed 4 http://blog.daype.com/international-news/oceania/australian-males-outside-australia.html http://blog.daype.com/international-news/oceania/australian-males-outside-australia.html#comments Fri, 17 Sep 2010 17:52:46 +0000 Editor http://blog.daype.com/?p=7414 Gumtree is a popular free classifieds advertising site largely operating in the UK, Australia and elsewhere for "buying, selling, jobs, property and more...". In the terms of service, the site says that you have to agree not to violate any laws when posting to Gum Tree.]]> http://blog.daype.com/international-news/oceania/australian-males-outside-australia.html/feed 0 http://blog.daype.com/international-news/oceania/carsales-buys-online-auction-site-oztion.html http://blog.daype.com/international-news/oceania/carsales-buys-online-auction-site-oztion.html#comments Thu, 26 Aug 2010 05:52:09 +0000 Editor http://blog.daype.com/?p=7274 Australia's second largest online auction site, OZtion, has been sold for the second time in just over two years, with online classifieds giant Carsales.com acquiring the business for $1.1 million.]]> http://blog.daype.com/international-news/oceania/carsales-buys-online-auction-site-oztion.html/feed 0 http://blog.daype.com/international-news/oceania/secrets-four-fastest-growing-online-stars.html http://blog.daype.com/international-news/oceania/secrets-four-fastest-growing-online-stars.html#comments Wed, 25 Aug 2010 22:25:06 +0000 Editor http://blog.daype.com/?p=7271 http://blog.daype.com/international-news/oceania/secrets-four-fastest-growing-online-stars.html/feed 2 http://blog.daype.com/international-news/oceania/internet-advertising-industry-cracks-billion-mark.html http://blog.daype.com/international-news/oceania/internet-advertising-industry-cracks-billion-mark.html#comments Mon, 16 Aug 2010 11:25:54 +0000 Editor http://blog.daype.com/?p=7216 http://blog.daype.com/international-news/oceania/internet-advertising-industry-cracks-billion-mark.html/feed 0 http://blog.daype.com/international-news/oceania/car-ads-take-media-sites-2.html http://blog.daype.com/international-news/oceania/car-ads-take-media-sites-2.html#comments Fri, 18 Jun 2010 07:49:48 +0000 Editor http://blog.daype.com/?p=6721 http://blog.daype.com/international-news/oceania/car-ads-take-media-sites-2.html/feed 0 http://blog.daype.com/international-news/oceania/car-ads-take-media-sites.html http://blog.daype.com/international-news/oceania/car-ads-take-media-sites.html#comments Wed, 16 Jun 2010 17:34:09 +0000 Editor http://blog.daype.com/?p=6708 http://blog.daype.com/international-news/oceania/car-ads-take-media-sites.html/feed 0 http://blog.daype.com/international-news/oceania/failing-grade-for-australian-newspapers-ipad-app.html http://blog.daype.com/international-news/oceania/failing-grade-for-australian-newspapers-ipad-app.html#comments Tue, 01 Jun 2010 06:09:21 +0000 Editor http://blog.daype.com/?p=6578 Australian technology guide Smarthouse reports that News Limited's first iPad app has received less-than-glowing reviews from early adopters who downloaded the program shortly after its Friday May 28th release. Writer David Richards quoted dissatisfied app-store customers who called the app a "pathetic joke", "Incomplete" and "not a great iPad app".]]> http://blog.daype.com/international-news/oceania/failing-grade-for-australian-newspapers-ipad-app.html/feed 3 http://blog.daype.com/international-news/oceania/ebay-does-u-turn-over-paypal.html http://blog.daype.com/international-news/oceania/ebay-does-u-turn-over-paypal.html#comments Thu, 13 May 2010 13:02:05 +0000 Editor http://blog.daype.com/?p=6418 http://blog.daype.com/international-news/oceania/ebay-does-u-turn-over-paypal.html/feed 0 http://blog.daype.com/international-news/oceania/iab-online-ad-revenue-flat-for-q1-display-down.html http://blog.daype.com/international-news/oceania/iab-online-ad-revenue-flat-for-q1-display-down.html#comments Mon, 10 May 2010 13:52:18 +0000 Editor http://blog.daype.com/?p=6034 http://blog.daype.com/international-news/oceania/iab-online-ad-revenue-flat-for-q1-display-down.html/feed 3 http://blog.daype.com/international-news/oceania/global-financial-crisis-and-market-maturity-slow-growth.html http://blog.daype.com/international-news/oceania/global-financial-crisis-and-market-maturity-slow-growth.html#comments Mon, 26 Apr 2010 05:36:57 +0000 Editor http://blog.daype.com/?p=5996 http://blog.daype.com/international-news/oceania/global-financial-crisis-and-market-maturity-slow-growth.html/feed 3 http://blog.daype.com/international-news/oceania/lessons-from-the-dotcom-bust.html http://blog.daype.com/international-news/oceania/lessons-from-the-dotcom-bust.html#comments Wed, 14 Apr 2010 07:12:18 +0000 Editor http://blog.daype.com/?p=5902 MARCH marks a decade since the beginning of the end for the dotcom bubble. On March 10, 2000, the technology-heavy NASDAQ sharemarket index peaked at 5048.62 – double its valuation of a year earlier – with a slew of highly speculative public offerings for web-based businesses inflating the index well beyond reason. ]]> http://blog.daype.com/international-news/oceania/lessons-from-the-dotcom-bust.html/feed 0 http://blog.daype.com/international-news/oceania/ad-revenue-heads.html http://blog.daype.com/international-news/oceania/ad-revenue-heads.html#comments Fri, 19 Feb 2010 12:56:01 +0000 Editor http://blog.daype.com/?p=5537 ADVERTISERS spent $1.87 billion last year vaunting their products and services online, a rise of 9.4 per cent on the previous year, according to figures from PricewaterhouseCoopers, confirming the medium is on track to break the $2 billion mark this financial year. Earlier forecasts had predicted that ads on banners, around videos and in search engines would be a $2 billion medium by the end of last year, so cementing its position as Australia's biggest medium after newspapers and television.]]> http://blog.daype.com/international-news/oceania/ad-revenue-heads.html/feed 0 http://blog.daype.com/international-news/oceania/telstra-to-float-then-sell-soufun.html http://blog.daype.com/international-news/oceania/telstra-to-float-then-sell-soufun.html#comments Wed, 02 Dec 2009 09:35:36 +0000 Daype http://blog.daype.com/?p=5413 Telstra will float its booming Chinese real estate classifieds business, SouFun, but will then sell down its stake. It made the surprise announcement last night, giving scant detail except to say the process of preparing the business for an initial public offering was under way.]]> http://blog.daype.com/international-news/oceania/telstra-to-float-then-sell-soufun.html/feed 0 http://blog.daype.com/international-news/oceania/new-quick-simple-and-effective-student-job-site.html http://blog.daype.com/international-news/oceania/new-quick-simple-and-effective-student-job-site.html#comments Thu, 05 Nov 2009 09:06:35 +0000 Daype http://blog.daype.com/?p=5331 Christchurch, New Zealand -- With purse strings easing, smart, forward-thinking companies will be looking to capitalise on the prospect of new opportunities. This means the labour market is about to heat up. And from the perspective of students, the timing couldn’t be better. The key then, is finding these opportunities and seizing them.]]> http://blog.daype.com/international-news/oceania/new-quick-simple-and-effective-student-job-site.html/feed 0 http://blog.daype.com/international-news/oceania/trading-post-dumps-print-edition.html http://blog.daype.com/international-news/oceania/trading-post-dumps-print-edition.html#comments Thu, 01 Oct 2009 09:30:46 +0000 Daype http://blog.daype.com/?p=5199 In the latest confirmation of changing times in traditional publishing, the Trading Post is dumping its weekly print edition to move online. The classified advertising icon, which was immortalised in the hit film “The Castle” will publish its final print edition at the end of October.]]> http://blog.daype.com/international-news/oceania/trading-post-dumps-print-edition.html/feed 0 http://blog.daype.com/international-news/oceania/newspapers-too-slow-to-compete-with-online-ads.html http://blog.daype.com/international-news/oceania/newspapers-too-slow-to-compete-with-online-ads.html#comments Mon, 14 Sep 2009 07:42:35 +0000 Daype http://blog.daype.com/?p=5064 Newspapers are now struggling because the revenues they used to receive from classifieds have shifted to the internet (ABC News: Giulio Saggin, file photo) The head of online classifieds company carsales.com.au says newspaper publishers are suffering because they have been too slow to react to the growth of the internet. The online company, which was founded nearly 15 years ago, was floated on the share market last week. Newspapers are now struggling because the revenues they used to receive from classifieds have shifted to the internet.]]> http://blog.daype.com/international-news/oceania/newspapers-too-slow-to-compete-with-online-ads.html/feed 0 http://blog.daype.com/international-news/oceania/worst-case-fears-forgotten-as-ads-send-seek-higher.html http://blog.daype.com/international-news/oceania/worst-case-fears-forgotten-as-ads-send-seek-higher.html#comments Wed, 26 Aug 2009 08:16:07 +0000 Daype http://blog.daype.com/?p=4951 AUSTRALIA'S internet job classifieds leader Seek said yesterday the fall-off in employment ads in 2008-09 had not been as pronounced as expected, prompting a re-rating of the company that triggered a substantial rally in its shares. Seek's shares yesterday rose 71c, or 15 per cent, to $5.35 on their biggest single day of volumes since May. The rise pushed Seek's share price to its highest level in almost a year.]]> http://blog.daype.com/international-news/oceania/worst-case-fears-forgotten-as-ads-send-seek-higher.html/feed 0 http://blog.daype.com/international-news/oceania/carsales-classifieds-leader-ready-for-812m-float.html http://blog.daype.com/international-news/oceania/carsales-classifieds-leader-ready-for-812m-float.html#comments Mon, 17 Aug 2009 10:33:30 +0000 Daype http://blog.daype.com/?p=4840 The largest sharemarket float since the global financial crisis -- that of the country's online car classifieds leader, Carsales.com.au -- is set to be launched to the public today in an initial public offering that values the company at $812 million.]]> http://blog.daype.com/international-news/oceania/carsales-classifieds-leader-ready-for-812m-float.html/feed 0 http://blog.daype.com/international-news/oceania/trading-post-may-quit-print-edition.html http://blog.daype.com/international-news/oceania/trading-post-may-quit-print-edition.html#comments Mon, 10 Aug 2009 06:52:28 +0000 Daype http://blog.daype.com/?p=4726 Iconic classifieds publication The Trading Post may cut its weekly printed edition in order to focus on its online operations. According to a report in today's Australian, the Telstra-owned newspaper could be shut down as early as October after 40 years in print.]]> http://blog.daype.com/international-news/oceania/trading-post-may-quit-print-edition.html/feed 0 http://blog.daype.com/international-news/oceania/david-successful-in-taking-on-the-goliath-of-job-sites.html http://blog.daype.com/international-news/oceania/david-successful-in-taking-on-the-goliath-of-job-sites.html#comments Wed, 29 Jul 2009 08:19:16 +0000 Daype http://blog.daype.com/?p=4634 Online job board newcomer CVB has fast become a favorite site for job seekers in New Zealand. Wellington-based CVB was named as one of three finalists in the best employment site section of the People's Choice NetGuideWeb Awards 2009. The other two were eventual winner Seek and Trademe, two of the largest websites in Australasia. ]]> http://blog.daype.com/international-news/oceania/david-successful-in-taking-on-the-goliath-of-job-sites.html/feed 0 http://blog.daype.com/international-news/oceania/ebay-makes-changes-to-fees.html http://blog.daype.com/international-news/oceania/ebay-makes-changes-to-fees.html#comments Wed, 15 Jul 2009 08:06:01 +0000 Daype http://blog.daype.com/?p=4473 Online marketplace eBay says its Australian website is experiencing a similar downwards trend in sales as its other sites worldwide and has cut fees to bolster its local listings. Managing director of eBay Australia and New Zealand Deborah Sharkey said eBay.com.au averages around five million visitors each month.]]> http://blog.daype.com/international-news/oceania/ebay-makes-changes-to-fees.html/feed 0