eBay-owned online classifieds site Gumtree has appointed PHD to its media account as it seeks to double its users and ramp up marketing.
PHD has already been working with Gumtree on a project basis and the appointment will formalise the relationship. more…
Online advertising revenue will account for 25 per cent of the total advertising market by 2014, according to a recent research report.
Overall online advertising expenditure will tip $3.6 billion in 2014, and will fall just shy of $4 billion by the end of 2015.
Frost & Sullivan Australia and New Zealand senior research manager Phil Harpur told an audience at a conference this morning that growth will continue to be driven by directories, search, display and classifieds. However, more…
Revenues were up by 23 per cent to $572 million compared with the same period last year.
The increase puts internet advertising on track to reach $2.2 billion in 2010, ranking it the third-biggest medium by spend after television and press. more…
Gumtree is a popular free classifieds advertising site largely operating in the UK, Australia and elsewhere for “buying, selling, jobs, property and more…”.
In the terms of service, the site says that you have to agree not to violate any laws when posting to Gum Tree. more…
Australia’s second largest online auction site, OZtion, has been sold for the second time in just over two years, with online classifieds giant Carsales.com acquiring the business for $1.1 million.
Carsales.com bought OZtion from Melbourne-based listed media company Jumbuck Entertainment, which is now concentrating on mobile entertainment products, specifically chat services. more…
With this year’s financial reporting season nearly over, it is now clear the best performing companies are operating online, with many traditional retail and services businesses being left behind.
Following a number of disappointing results from companies across all industries including JB Hi-Fi, Foster’s and Woolworths, digital companies like Seek and WebJet have been able to produce solid financials due to a focus on bargains and customer-driven research. more…
New figures showing the Australian internet advertising industry has cracked the $2 billion barrier is yet another sign small businesses must pay more attention to online marketing, one industry expert believes.
The latest Interactive Advertising Bureau Online Expenditure Report, compiled in tandem with PricewaterhouseCoopers, reveals total online ad expenditure came to $2.04 billion for the year ending June 30, 2010. more…
The online motoring race has begun after motoring portal caradvice.com.au announced it will offer free ads on its new acquisition, carbuddy.com.au.
Motoring editorial site caradvice.com.au bought carbuddy.com.au earlier this month from Jumbuck Entertainment Ltd and aims to give the big guns in online motoring a run for their money. more…