Due to the rapid growth of mobile phones in the world and the advancement of Google’s mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012 according to eMarketer. Mobile ad spending has been nearly doubling over the past couple years each and every year and this year is expected to follow suit. more…
Category: Mobile
Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.”
One more time: 62 percent of all US-based national chain restaurant queries were coming from mobile devices. more…
When Google today launched Chrome for Android in beta they did so without support for Adobe Flash. For many users this seemed surprising given the strong push for Flash on Google’s mobile OS after Steve Jobs and Apple refused to allow Adobe’s platform on their iOS devices. The writing, however, was on the wall. more…
If you are an advertiser using Google AdWords you need to pay attention to the latest Google update. Advertisers can now target mobile devices that are using WiFi, as well as target what type of OS the mobile phone has. more…
This has been a year where search marketing truly matured. Mobile became one of the largest growth components, with its share of the overall search market now reaching 20 percent.
Looking ahead, expect 2012 to be the year when we push further into the more…
With tech blogs leaking somewhat inaccurate information about Microsoft and Nokia’s plans for marketing Windows Phone in the United States during the first half of 2012—and others still predictably parroting that information – I thought it might be worthwhile to set the record straight. Microsoft and Nokia will not spend “in the neighborhood of $100 million” to market Windows Phone this year. more…
Last week Google announced that Googlebot-Mobile now crawls with a smartphone user-agent in addition to the previous feature phone users-agents. The information crawled will be used in mobile search to improve user experience. The new crawler will optimize content displayed on smartphones where it is specifically made for smartphones. more…
Tis the season for top 10 lists. I guess I’m playing right into the cliche. However instead of looking back at “best of” fodder, I recently decided to partake in some forward looking speculation – what us analysts do best (or worst).
What can we expect in mobile and local in 2012? more…
Google’s Android Market has delivered its 10 billionth application download, and is in the midst of celebrating with 10 days of special promotions during which selected apps will be offered for 10 cents.
The milestone comes just five months after the 6 billionth download, and Google estimates that current Android Market transactions total over 1 billion a month. more…
Samsung and Apple’s courtroom battle seems endless. The South Korean company is now scheduled to launch Galaxy Tab 11.6 tablet in February 2012, which could pit it directly against Apple’s next generation tablet – dubbed iPad 3.
Galaxy Tab 11.6, which will run on Android 4.0 more…
About four years ago, Google was in activist mode, campaigning the FCC to force our wireless airwaves “open”, serving consumers’ interests above those of wireless operators.
Google called for rules like: “Open applications: Consumers should be able to download and utilize any software applications, content, or services they desire.” more…
Yandex has officially become the default search engine on Windows Phone-based handsets in Russia. Russia’s largest search engine has entered a partnership with both Microsoft and many major phone manufacturers including Nokia, Samsun and HTC. more…