Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy.
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store. more…
Google has launched its Now predictive search platform for Apple’s iOS.
The company is bringing the platform to Apple’s mobile operating system as a feature on the new version of Google’s Search application for the iPhone and iPad. more…
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result.
For its “Mobile Search Moments” report, Google and Nielsen asked 426 consumers to log their mobile searches more…
With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI on mobile advertising. This quickly became too complicated and time-consuming for most advertisers, especially small businesses. more…
Mobile Internet is on the rise all over the world. Many commentators have predicted that mobile search will overtake desktop by 2015 and in some countries, including China and India, this is already the case.
If you’re not tapping into this market on the move you’re missing out. And the “expectation gap” for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices. more…
Google’s Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile OS is the first to surpass 100 million quarterly shipments in a single quarter.
The platform powered some 136 million handsets, giving Android a 75 percent market share of all shipments. The company noted that more…
As mobile advertising continues to find its place in the hearts and minds of both consumers and advertisers, the question of ROI remains paramount. So news that a substantial number of mobile ad clicks are in fact “useless” could cause increased hesitation in the marketplace.
A recently released study from mobile app marketing firm, TradeMob, claims that 40 percent of mobile ad clicks are in fact “useless.” more…
Facebook’s potentially sprawling ad network is emerging slowly but surely. The company said it is conducting a “small test” serving ads in mobile apps outside of Facebook.
The trial is an extension of one the social giant has been doing for the past few months on Zynga’s casual games site. more…
