Microsoft Corp., the world’s largest software maker, said its Windows Phone operating system will propel it past Apple Inc. in China’s smartphone market as its partners release devices costing as little as $158.
Passing Apple is an “interim goal” as the company’s more…
Windows Phone owners who have downloaded the new Google Search App from the Windows Phone Marketplace are giving it an overwhelming thumbs down thus far, because it strays from the Metro-style theme, image search is broken, and it’s slow and buggy.
Google announced the native search app’s arrival Wednesday, touting the inclusion of Google Autocomplete, more…
Twitter’s mobile app now includes Promoted Accounts ads, extending the reach for marketers who want to increase their follower ranks. Promoted Tweets will “in the coming weeks” appear in news feeds via its app as well, the San Francisco-based company announced more…
Due to the rapid growth of mobile phones in the world and the advancement of Google’s mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012 according to eMarketer. Mobile ad spending has been nearly doubling over the past couple years each and every year and this year is expected to follow suit. more…
Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.”
One more time: 62 percent of all US-based national chain restaurant queries were coming from mobile devices. more…
When Google today launched Chrome for Android in beta they did so without support for Adobe Flash. For many users this seemed surprising given the strong push for Flash on Google’s mobile OS after Steve Jobs and Apple refused to allow Adobe’s platform on their iOS devices. The writing, however, was on the wall. more…
If you are an advertiser using Google AdWords you need to pay attention to the latest Google update. Advertisers can now target mobile devices that are using WiFi, as well as target what type of OS the mobile phone has. more…
This has been a year where search marketing truly matured. Mobile became one of the largest growth components, with its share of the overall search market now reaching 20 percent.
Looking ahead, expect 2012 to be the year when we push further into the more…