When Twitter launched its new Ads API — an “application programming interface” that allows advertisers to more easily plug in and run promoted tweets on Twitter — last month, a bunch of social media ad buyers breathed a huge sigh of relief.
Twitter’s guilty secret is that the old API was so more…

Facebook has ported its Pages Manager app to the Android operating system.
Twitter has updated its mobile app for iOS and Android, improving the search and discovery functions.
It has been fairly obvious for a few years that the search-driven, URL-centric web would converge with the web of social objects. It is something that is driving Google’s paranoia. It is also something Facebook dreams about. However, the company most likely to capture the opportunity is Twitter, the San Francisco-based company that started life as a
Facebook’s apparent interest in Israeli image recognition startup Face.com could rely on an unexpected partner – the Russian search engine Yandex, according to reports.
Social media presents great risks as it does rewards for small- to medium-sized businesses (SMBs). Among social media’s shortcomings: it doesn’t convert prospects to customers with the same ease that search does. Fortunately, as Facebook continues to open up more opportunities for local targeting, social media is becoming more feasible.
LinkedIn just announced plans to buy SlideShare for $119 million.
Facebook has purchased Instagram for $1 billion, reeling in an increasingly popular photo-sharing app as well one of the bigger social networks. Even though Instagram just released its Android version on April 3, it had 27 million users in March.