In this day and age, when so much of our mail is sent via the computer, receiving a real-life letter or package can be cause for celebration. Sure, we’re excited to see the mailman or parcel delivery person, but what do they think of us? We asked around and got the inside scoop from mail delivery people about signing for packages, keeping to their schedule and more. more…
Category: Tips
In 2005, I remember asking the audience at my SES San Jose session how many were using analytics and was amazed when only about 25 percent of the room indicated they were. Now it appears mobile marketing is in the same situation. A recent survey found more than 50 percent of web designers ignored mobile browsers when developing site designs. more…
Keeping one’s cool when an interview chair turns into a hot seat can be difficult. Here are some examples of zingers thrown at candidates, and how some of them responded:
“My friends and I have been asked several times what we would do if we got pregnant. Our answer: ‘I can’t have children. I’m infertile.’ It always sets the interviewer on his (never asked this by a woman) heels. We decided that in the event that we did get the job and more…
Merriam-Webster defines a myth as “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon.”
It’s been said all myths are based in fact. Whether or not that’s true is debatable. What isn’t debatable, however, more…
How can one land a job at a PR firm is an oft-asked question. In a tiny industry where perhaps 100 US Public Relations agencies have more than 20 employees its one which deserves more attention. Considering statistics which show that annual spending on public relations services in the U.S. will increase 55 percent between 2008 and 2013, to $8 billion there should be many PR jobs available in the years to come. more…
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Beginning a new social media program or demonstrating to senior management its value can be a challenge. more…
Dan Klamm is the Marketing & Communications Coordinator at Syracuse University Career Services, where he leads social media engagement. Connect with him on Twitter 
We often talk about all the things businesses are doing right with environmental sustainability. And that’s how it should be: Being an environmentally conscious company is a positive thing and worthy of applause. But there’s also value in evaluating what’s not working so well – what can be done better. more…
Online marketing has become a necessary part of every businesses marketing plan. Given its importance, it is critical that planning and research goes into your online marketing campaign, and your business is represented in a way that is consistent with its offline identity. Here are five tips to help drive a successful campaign. more…
As you probably already know, social networking can be either good or bad for kids. But if you secretly conduct preventive surveillance over your child’s social media, you might be wasting your time.
“While nobody can deny that Facebook has altered more…
With video interviews becoming more common during hiring, not being prepared can easily keep you out of the running. While meeting via video is time saver, getting past the technological barriers of not speaking face-to-face can be difficult. Be sure you’re prepared and use Skype to your advantage, experts say. For one, use your computer screen to refer hiring managers to your achievements or provide explanations. “Prepare a digital portfolio that you can more…
Over the years, hiring managers have born witness to every hiring, interviewing, résumé, cover letter and negotiation mistake there is.
You know what these blunders are. We’ve told you several times. Yet you (and hundreds of other job seekers) continue to make common job search mistakes. more…