General Motors Co. plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers’ car purchases, according to a GM official.
The move by GM, one of the largest advertisers in the U.S., puts a spotlight on an issue that many marketers have more…
Gmail‘s automated message translation is no longer an experiment. Now Google’s popular email platform can automatically translate emails from one language to another. So, for example, you can get an email in Japanese and have it translated instantly into English, or communicate with a friend in French without ever knowing the language. more…
A couple of weeks ago, early participants in the new AdWords for Video program gathered at the YouTube offices. The ostensible justification for the meeting was a fancy photo shoot, but YouTube executives also gave a little pep talk, laying out their vision to make video advertising available to small businesses. They even let themselves get a little dreamy, imagining a day when video might become as lucrative for Google as search. more…
Twitter is formally launching its very-long-in-the works self-serve ad platform today. This is one of those “thing we announced was coming a little while ago is now here” announcements; no news here. But the video they’ve created to explain how self-serve works is worth two minutes, if you care about digital ads and/or Twitter’s prospects: more…
Itching to see what the iPad 3 looks like and don’t want to wait until Wednesday?
Tech blog MIC Gadget has reportedly obtained parts of the next-generation iPad. If this is real, it’s the closest look yet at the new tablet from Apple.
In line with industry speculation, the clip reveals that the iPad 3 touts a larger camera lens and a slightly thicker shell. more…
Google has launched a series of new rich media ad formats, designed to engage tablet and mobile users. Consumers “have higher expectations of ads on tablets, believing they should be more interactive and touch screen friendly,” they said in a Google Mobile Ads blog post announcing the new ads. more…
SAN DIEGO - Antengo, a mobile marketplace for posting and discovering real-time local classified listings, is now available as an app for iPad, iPhone and iPod touch on the App Store. Antengo is quickly gaining momentum as a reinvention of classified listings for mobile, making it easy for local communities and its members to post, more…
Technology is changing entertainment for better and for worse, according to TV Guide’s general manager and executive vice president, Christy Tanner, who spoke at the Mashable Media Summit. more…