Daype Classifieds

Most of the activity in the non-profit media space recently has been on the news-gathering side. Now comes something on the business side. The MinnPost, the non-profit news site focused on the Twin Cities, has launched a new ad format that combines aspects of print classifieds with Twitter, Joel Kramer, the digital pub’s editor and CEO, tells NiemanLab. Called Real-Time Ads, the format is a kind of advertising-as-content concept, Kramer explains further on MinnPost.

The service collects Tweets, blog items and feeds from local marketers, and turns them into small-size ads. MinnPost will serve three randomly selected ads at time, which will rotate every time a reader goes to a new page on the site. Readers can choose to see all 32 ads, which is the most MinnPost can handle, at least right now. The site generally charges $15 CPMs for its display ads, but since the Real-Time Ads are focused on smaller businesses, MinnPost plans to charge marketers under $100 per week to participate. Kramer was inspired to use adopt the format after spotting its use by local Minneapolis blog The Deets and Chicago news aggregator WindyCitizen.

By David Kaplan
June 26, 2009
source: paidcontent.org

photo credit: Nieman Labs