BEIJING, CHINA — SinoTech Group announced today that it would launch a sophisticated Online Classifies Platform in China. In addition, SinoTech Group also entered into a strategic partnership with City Media, the largest classified advertising agency for newspapers in China.
SinoTech Group’s new platform called U2Mee unifies print and online classifieds into a single, dynamic transactional classified network. The U2Mee Classified Network will be China’s largest and is expected to be the fastest growing classified network with over 20 million classifieds initially coming from the partnership with City Media. The U2Mee platform will automatically analyze printed classified ads and convert them into internet data, and these data then will be geo-coded, and published onto different kinds of websites and search engines using behavior and contextually targeted mechanism.
Mr. Hu Li Feng, CEO and Chairman of City Media expressed his excitement is working with SinoTech. “SinoTech Group is clearly seen as a leader in digital media space, its strong technical background and vast ad network will prove to be very complimentary to the existing classified network of City Media. Together, we can unlash the large classified potential, and dominate the online classified space in China”
Dr. Mathew McDougall, Chief Executive Officer of SinoTech Group said, “Together, the two companies will work closely to develop China’s largest online classified advertising platform. This is just the first phase in an exciting new generation ad network that I believe will fundamentally change digital advertising in China”
May 22, 2009
source: asiamediajournal.com