“Shaping the Future of Classifieds” will take place in Tallinn, Estonia (EU) on 13-16 May 2009.
Altex and Trinidad Consulting have been commissioned to deliver two workshops at this international conference organised by the International Classified Media Association.
GOOGLE ANALYTICS WORKSHOP. It will include looking at the latest Google Analytics developments and a review of the key tracking metrics plus an analysis of several classified sites to identify areas ripe for improvement. Facilitator: Tõnis Hinnosaar, Partner and Member of the Board, Altex Marketing.
USABILITY WORKSHOP. Just a few seconds of frustration at poor navigation or bad design can lead a user to quit your site forever. They represent valuable potential customers for your advertisers. This workshop will help delegates to understand the principles of good usability, and how you can increase time spent on your site by users. Facilitators: Hegle Sarapuu, Interaction Designer, Trinidad Consulting and Carol Tikerperi, Research and Project Manager (Altex Marketing).
As in Miami, the conference will run for a full 3-and-a-half days, from the Wednesday Meet-and-Greet Lunch, through three full days of sessions and networking, and finishing with the Gala Party on Saturday. The draft programme can be found HERE and will be updated as speakers are confirmed in the next few weeks.
March 14, 2009
source: altex-marketing.com, icmaonline.org