Walmart’s acquisition of Kosmix in April resulted in a new name for the publisher of the “Social Genome” – @WalmartLabs. Now, @WalmartLabs announced it has acquired OneRiot, a Colorado firm whose technology analyzes social media signals from popular networks like Twitter and Facebook to deliver ads that are relevant to consumers’ interests.
The @WalmartLabs said that within 30 days of meeting with OneRiot, it closed the transaction to acquire the key assets of the firm. The technology team at OneRiot will move to Silicon Valley and become part of @WalmartLabs in September.
In a blog post about the acquisition, Anand Rajaraman wrote:
As I have written before, here at @WalmartLabs we’re doing some amazingly interesting and impactful work at the intersection of social, mobile, and retail. The technology at the core of what we do is the Social Genome, which enables us to connect millions of consumers with the best products based on their interests at any given moment. The OneRiot technology will enrich the Social Genome, and the OneRiot team adds to the already deep expertise we have around social data analysis.
Walmart Labs describes itself as being at the intersection of social, mobile, and retail, and says the technology at the core of what it does is the Social Genome, “which enables us to connect millions of consumers with the best products based on their interests at any given moment.”