The Australian online ad market remained flat in the first quarter of the year compared to the last three months of 2009, with display advertising seeing a dip in expenditure during the post-Christmas period.
Online spend for the March quarter totalled $512.5m, according to Interactive Advertising Bureau’s latest Online Advertising Expenditure Report compiled by PricewaterhouseCooper.
General display advertising was $126m, down 11 per cent on the prior quarter, but up 15 per cent on the first quarter of last year.
Also measured within display is email advertiisng which fell from $9.3m in the prior quarter, to $7.9m in the latest reported quarter; while video advertising saw a slight rise from $5.3m in Q4 to $5.7m.
Classifieds advertising expenditure saw a 9 per cent increase on Q4, to $121m, and was also up 16 per cent on Q1 of last year. The result was the largest quarterly expenditure recorded for classifieds advertising.
Meanwhile, search and directories ad expenditure rose 2 per cent to $264.75m compared to Q4 of last year. It was also up by 18 per cent compared to the first quarter of 2009.
May 10, 2010
source: mumbrella.com.au
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