AdTrader.co.uk, part of the Trader Media Group, has teamed up with classifieds websites Oodle. The new partnership enables AdTrader users to search the website and view results from Ooodle’s search index, as well as results from AdTrader’s existing advertisers.
The addition of Oodle’s listings will help expand the search results on AdTrader.
Sarah Mahony, Online Sales Manager for AdTrader, said: “By partnering with Oodle, we can increase the number of listings on AdTrader and ensure we deliver the best possible search results to our users.
“The partnership with Oodle is part of our refreshed AdTrader.co.uk website, which is providing agencies and their clients with a fresher environment for advertising. AdTrader is a great product which enables users to buy and sell almost anything.”
Duncan Dunlop, General Manager for Oodle UK, commented: “Adtrader has long been a market leader in the classifieds sector and we are delighted to be working with them. The addition of our listings will further cement their leading position.”
The AdTrader website was revamped in December 2008 with an updated look and feel, reflecting the printed product that was refreshed in September 2008. AdTrader.co.uk has a user-friendly focus and is easier to navigate; with the ultimate goal of providing the user with a great internet experience.
Along with the newly enhanced finance and insurance comparison section, AdTrader has 12 different sections to buy and sell across, including Pets & Animals, Motoring, Home & Garden, Sound & Vision and Holidays, you can even find a date, a new house or a new job.
AdTrader.co.uk generates over 5 million searches every month and has over 400,000 registered users* and more than 495,000** unique consumers every month all in one place. (*Source: Ad Trader Internal Audit 2008), (**Source Hitbox January 09).
AdTrader is the classified newspaper with the largest circulation and geographical coverage of any publication of its kind. The paper is produced in 11 weekly regional editions and sells nearly a 100,000 copies a week.* (*Source: ABC 2008).
Mar 05, 2009
source: netimperative.com