PennySaverUSA.com and its PowerSites(R) product recently won the First Annual 2010 “Show Me the Money” Innovation Award from the International Classified Media Association (ICMA), the leading global community for the classified media industry which counts members from 29 countries.
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Applications were judged in the categories of novelty, creativity, sustainability, and results by the ICMA Committee. Due to the high quality of the applications received, ten applicants were short-listed and three awards presented on May 8, 2010, at the ICMA Spring Conference in Berlin, Germany, including the “Show Me the Money” innovation award.
“As an industry leader, we take our role as an innovator very seriously. We are continually looking for unique ways to help bring buyers and sellers together at the local level. For almost 50 years, the PennySaver has been passionate about listening to its customers and being the best solution to their advertising needs,” said Loren Dalton, President of PennySaverUSA.com.
“By carefully listening to small businesses concerning their Internet challenges, we have come up with a high-value, affordable product that is successful for SMBs and supports their integrated print and Web marketing efforts, ultimately striving to bring them more customers and help their transition online. We’re extremely proud that PowerSites has been so acknowledged in the international media and classifieds industry and excited about continuing to improve it and do the best we can for our customers.”
PennySaverUSA.com’s PowerSites product provides a fast and cost-effective way for small business owners to get exposure and results from the Internet. PowerSites customers get their professional custom-built Web site up quickly, receive featured placement on PennySaverUSA.com, and benefit from cross-promotion between their PennySaverUSA.com print and online ads. Service includes a call-tracking number, SEO, and distribution in other online business directories.
The ICMA Innovation Award is a joint collaboration between the ICMA and Helsinki-based consulting and portfolio development company, Vaibmu Ltd., which proposed and led the management of the award selection. The award was created to identify true innovations and innovation champions within the classified advertising industry worldwide and encourage ICMA members to support innovation and creativity in their organizations. Award submissions came from 14 countries worldwide, including the USA, United Kingdom, Finland, Spain, Turkey, and Czech Republic.
PennySaverUSA.com is one of the largest single publications in the U.S. The print version of PennySaverUSA.com has published continuously in California since 1962. It is sent via direct mail to more than 60% of addresses in California weekly and has more adult readers than any other print publication in the state. The print version of TheFlyer.com, its sister Harte-Hanks-owned shopper publication in Florida, has published continuously in Florida since 1977. TheFlyer.com and PennySaverUSA.com Web sites include classified listings of the print publications in a variety of popular reader categories, including garage sales, pets, used and new cars, and real estate, as well as thousands of coupons and deals for restaurants and events. The Web sites are supplemented by local advertising listings nationwide. Other publications outside of California that carry the “PennySaver” name are not Harte-Hanks-owned assets.
May 27, 2010
source: marketwatch.com