More companies are using social media to promote themselves, found CareerBuilder’s survey of over 2,500 employers. While around a quarter use social media to connect with existing clients and find new business opportunities, almost as many (21%) use it to research and recruit potential employees.
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“As communication via social media becomes increasingly pervasive, organizations are harnessing these sites to help achieve a variety of business goals,” said Jason Ferrara, vice president of corporate marketing for CareerBuilder.
“Social media allows organizations to communicate in ways that didn’t exist ten years ago, promoting their services and brands while also supplementing their recruitment strategy.”
But what do job seekers want to find when they check out a potential employer on a social media site? CareerBuilder surveyed almost 4,500 workers in the U.S. and found that most want to be able to search job listings (35%), read a summary of facts about the organization (26%), and find information about career paths (23%).
Others want to check out the personality of an organization and look for evidence that working at the firm is “fun” (16%) or want testimonials from other employees (16%).
Videos and images were also something many workers want to see both of company events (12%) and products/services (10%).
Some potential employers (8%) were keen to see videos of a day working at the organization.
CareerBuilder also notes that social media can do harm as well as good. They discovered a few social media site behaviors that would turn visitors off considering applying to a company for a job, namely:
- Company communications that read like advertisements (38%),
- A company’s failure to reply to questions (30%)
- A company’s failure to post regularly (22%)
- Removing or filtering public comments (22%)
August 19, 2010
source: bizreport.com