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Tag: Advertisers

New Mobile AdWords Targeting Options: WiFi & OS Version

If you are an advertiser using Google AdWords you need to pay attention to the latest Google update. Advertisers can now target mobile devices that are using WiFi, as well as target what type of OS the mobile phone has. more…

Newspaper advertising in US sagged to 25-year low in 2010

newspaperSAN FRANCISCO (AP) – Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.

Advertisers spent $25.8 billion on newspapers’ print and digital editions last year, more…