Advertising | Daype Classifieds

Online advertising industry growth declines in 2009

Friday, February 19, 2010

The online advertising industry continued to perform well during the past 12 months even though traditional advertising markets struggled to repeat past successes, an industry leader has claimed.

Advertising, statistics

Is Digital Coupons’ Rise Print Inserts’ Demise?

Friday, February 19, 2010

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Digitally delivered coupons are growing fast while printed newspaper inserts are increasingly threatened, according to separate surveys by Coupons.com and the Newspaper Association of America. The findings of the two surveys suggest that newspaper coupon inserts could be in danger of experiencing the same long-term decline that has afflicted print classifieds.

Advertising, Newspapers

Online Ad Spending Reverses Growth Trend

Wednesday, October 21, 2009

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This year's overall online advertising spend is expected to fall 2.9 percent from last year, with 2009 spending expected to come in at only $22.9 billion, according to Ad Age. This is the first time online spending has decreased since 2002. Declines in sponsorships, classifieds, and emails are to blame for the drop, according to eMarketer, which issued the spending projections.

Advertising, market trends, statistics

Newspapers ‘Too Slow’ To Compete With Online Ads

Monday, September 14, 2009

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Newspapers are now struggling because the revenues they used to receive from classifieds have shifted to the internet (ABC News: Giulio Saggin, file photo) The head of online classifieds company carsales.com.au says newspaper publishers are suffering because they have been too slow to react to the growth of the internet. The online company, which was founded nearly 15 years ago, was floated on the share market last week. Newspapers are now struggling because the revenues they used to receive from classifieds have shifted to the internet.

Advertising, australia, Newspapers

Ellsworth Woman Rents Billboard In Search For Work

Friday, August 21, 2009

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Claire Benjamin, 17, left, stands next to her mother Laurie Vial, right, underneath a billboard advertisement for Vial's online resume. (THE PANTAGRAPH/B MOSHER) Bloomington, IL -- Laurie Vial has sent out resumes and networked for 11 months, but hasn't found a job. Frustrated, she hopes a billboard along Veterans Parkway will change all that. The billboard, across from Panera Bread near the Doubletree Hotel & Conference Center at Veterans and Brickyard Drive, is visible to motorists driving south on Veterans. It advertises her as a qualified candidate seeking a full-time position and lists her job search Web site.

Advertising, job seekers

Big Cinemas Launches Classified Service To Tap Local Advertisers

Tuesday, August 4, 2009

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Mumbai, India – Big Cinemas, India's largest multiplex chain operator, has launched a classified service to tap local and regional advertisers. Branded as 'Big Cinemas Classifieds', the service will provide advertisers the option to release their classified advertisements on the multiplex property screens through slides in the Mumbai and Navi Mumbai region for one week.

Advertising, classified ads, India

A Publisher Tacks To Winds Of Change

Monday, July 27, 2009

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David Black has a boat named Esperanza – “hope,” in Spanish. Many would say the name would be better suited for his business strategy, one pinned firmly on the future of newspapers. He loves details, isn't flashy and likes a good yarn, much like the 158 publications put out by Black Press Ltd., a motley collection of generally small papers mostly in British Columbia and Washington state. He runs them lean – and they make money.

Advertising, Newspapers

Newsquest Reports Hopeful Month

Wednesday, July 15, 2009

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Advertising revenue at the regional UK newspaper publisher Newsquest fell 36.9% year on year in the second quarter. But Newsquest, which publishes 17 UK daily paid-for titles including the Brighton Argus, the Northern Echo and the Scottish national newspaper the Herald, said that June was its strongest month since the ad slump took hold.

Advertising, Newspapers, UK

Bottom In Sight For Classified Ad Market

Monday, July 6, 2009

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The fall in advertising at Australian metropolitan daily newspapers in recent months may be starting to level off, with new figures showing Fairfax Media's classified page ad volumes in June recorded their lowest rate of decline since late last year.

Advertising, australia, classifieds

New Yahoo Display Tool May Compete with Newspaper Partners

Thursday, June 25, 2009

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New DIY display tools launched by Yahoo and Google present big opportunities for small-to-medium sized retailers, but they could add insult to the already injured newspaper business.

Advertising, Google, Yahoo

New Zealand Advertisers Continue Strong Support Of Online

Monday, June 15, 2009

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The latest IAB Insight Report for Q1 2009 was released by the Interactive Advertising Bureau of New Zealand and PricewaterhouseCoopers today. The first quarter of 2009 has delivered a very strong result for interactive advertising in New Zealand with spending at $49.26m, up 7.99% on Q1, 2008’s total of $45.86m.

Advertising

Newspaper Death Watch: Ad Sales Plummet, Says NAA

Thursday, June 11, 2009

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Newspaper advertising plunged almost 30% in the first quarter of 2009 compared to the same period last year, according to the latest figures published on the Newspaper Association of America’s Web site.

Advertising, Newspapers

European Online Ad Market Rapidly Catching U.S.

Wednesday, June 10, 2009

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Online ad spend across Europe reached a total of €12.9 billion (18 billion) in 2008, representing a 20 percent year-on-year growth rate, according to the IAB Europe. The pan-regional trade body's annual advertising expenditure report includes data from 19 markets throughout Europe, including, for the first time, data from Croatia, Hungary and Romania.

Advertising, market trends

McClatchy Offers To Exchange Some Debt

Thursday, May 21, 2009

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McClatchy's woes go far beyond its balance sheet--the newspaper company has been staggering under the weight of lower revenue and a heavy cost structure--but today it took a small step toward better financial health by offering to exchange debt due starting in 2011 for new debt due 2014. The company said it can exchange about $350 million of its debt, buying itself a few more years on having to repay that chunk of loans. But even with that move, the company currently has almost $1.2 billion in debt on its books, which is a significant burden.

Advertising, classifieds, Newspapers, Print Ads

Online Classifieds Advertising to See Weaker Growth of 18%

Monday, May 18, 2009

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Sydney, Australia (NewswireToday) -- The online classifieds advertising market experienced 26 percent growth in 2008 to finish the calendar year valued at AU$498 million finds Frost & Sullivan.

Advertising, australia, classifieds, market trends