General Motors Co. plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers’ car purchases, according to a GM official.
The move by GM, one of the largest advertisers in the U.S., puts a spotlight on an issue that many marketers have more…
ALTAMONTE SPRINGS, Fla., April 26, 2012 /PRNewswire-iReach/ — A classified advertising battle is under way in Latin America, with regional classified portals expanding and evolving in hopes of fighting off major multinational media classified publishers moving in from outside the region. more…
The super-speed growth in smartphone usage and the cultural shift therein is old news at this point, but this past holiday season marked an enormous turning point in mobile technology adoption. U.S. tablet ownership doubled over the holiday season which means about 10 percent of the population was gifted a tablet. more…
The precipitous decline in the newspaper industry continued in 2011, when total advertising revenues fell to $23.9 billion, down 7.3% from $25.8 billion in 2010, according to figures released by the Newspaper Association of America on March 14.
But this is a minor casualty compared with the more…
A Perth bricklayer who placed an online job advertisement requesting that “no Irish” workers apply has been accused of discrimination.
The advertisement, which was posted on Gumtree more…
The Australian online advertising market saw a 20% year-on-year increase in the third quarter to $688 million, as video advertising continues to skyrocket.
Search and directories had the lion’s share of spend with 52.7% and increased 30%. General display advertising accounted for 23.9% of expenditure and grew 8% while classifieds made up 23.4% of spend and increased 15%. more…
Regional newspaper publisher Newsquest, which owns more than 200 titles in the UK including the South London Guardian series and Brighton Argus, has reported a 7.9 per cent year-on-year fall in advertising revenue for the third quarter, down from worse declines of 10.3 per cent in the second and 12.4 per cent in the first quarters. more…
EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform. more…