The Australian online advertising market saw a 20% year-on-year increase in the third quarter to $688 million, as video advertising continues to skyrocket.
Search and directories had the lion’s share of spend with 52.7% and increased 30%. General display advertising accounted for 23.9% of expenditure and grew 8% while classifieds made up 23.4% of spend and increased 15%. more…
Regional newspaper publisher Newsquest, which owns more than 200 titles in the UK including the South London Guardian series and Brighton Argus, has reported a 7.9 per cent year-on-year fall in advertising revenue for the third quarter, down from worse declines of 10.3 per cent in the second and 12.4 per cent in the first quarters. more…
EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform. more…
Craigslist, a network of online communities that offers free classified advertisements, is a portal into the misery of people who are struggling to find jobs. Posts from people who are desperate for work read like Haiku poems that detail hard times and fear. more…
Un-moderated classifieds sites are posing a risk for South Africans as more than 50% of adverts placed online are scams. Without vigilant monitoring by online site owners, adverts can put consumers in danger.
This is according to Bronwyn Johnson, more…
Okay, so maybe we’re not there yet. But what will all these “Social media”, “Digital”, “Mobile” and “Online” strategists do when online and conventional marketing truly become integrated. Can we still justify the hyper specialisation and fragmentation surrounding digital strategy? Are these titles still relevant in an integrated 360 degree advertising world? more…
Dan Brezgel, founder of the new classified ads website Classifun.org, personally knows how hard it can be to successfully run a small business. When Brezgel owned a cafe, he struggled to turn a profit. With the cost of bills, taxes, and wages, it was difficult to locate extra money in order to place advertisements to attract new customers. more…
Seldom does a week pass where one doesn’t read an article outlining the biggest trends in mobile video advertising. To which my natural response is, “Should there be any trends at all in mobile video advertising?”
After all, video ads consume buckets upon buckets more…
The Facebook versus Google+ debate is endless. Since Google launched its take on a social network in June, the comparisons have continued: Every thing from privacy issues to applications has been explored, but there’s one element both sites care about a great deal that hasn’t been overly discussed–advertising. more…
Online Classifieds Website Re-launched with brand new features. As more and more people turn towards the internet for to find classifieds, magicaladz.com is a cutting edge website offering users a blend of options to choose from. It has been re-launched with a whole new design and added benefits for customers. more…
If you are looking for a free and effective way to get rid of used merchandise, this is the perfect platform to reach out to interested buyers/sellers beyond your circle of friends.
Third-year engineering student Saurav Tanaji Dhawalshankh from Pune did not have the heart to throw away his Motorola W380 device, more…
