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Tag: Advertising

Online ad spend soars 20%

PaulFisherThe Australian online advertising market saw a 20% year-on-year increase in the third quarter to $688 million, as video advertising continues to skyrocket.

Search and directories had the lion’s share of spend with 52.7% and increased 30%. General display advertising accounted for 23.9% of expenditure and grew 8% while classifieds made up 23.4% of spend and increased 15%. more…

Newsquest ad revenue down 7.9% in third quarter

Warrington_GuardianRegional newspaper publisher Newsquest, which owns more than 200 titles in the UK including the South London Guardian series and Brighton Argus, has reported a 7.9 per cent year-on-year fall in advertising revenue for the third quarter, down from worse declines of 10.3 per cent in the second and 12.4 per cent in the first quarters. more…

Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding

EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform. more…

Jobless resort to online posts to find work

jobsCraigslist, a network of online communities that offers free classified advertisements, is a portal into the misery of people who are struggling to find jobs. Posts from people who are desperate for work read like Haiku poems that detail hard times and fear. more…

Over 50% of adverts placed online are scams

advertsUn-moderated classifieds sites are posing a risk for South Africans as more than 50% of adverts placed online are scams. Without vigilant monitoring by online site owners, adverts can put consumers in danger.

This is according to Bronwyn Johnson,  more…

Should digital strategists say goodbye to their jobs?

empty-deskOkay, so maybe we’re not there yet. But what will all these “Social media”, “Digital”, “Mobile” and “Online” strategists do when online and conventional marketing truly become integrated. Can we still justify the hyper specialisation and fragmentation surrounding digital strategy? Are these titles still relevant in an integrated 360 degree advertising world? more…

New Classified Ads Website Offers Free Advertising to Small Businesses

event_bulletineDan Brezgel, founder of the new classified ads website Classifun.org, personally knows how hard it can be to successfully run a small business. When Brezgel owned a cafe, he struggled to turn a profit. With the cost of bills, taxes, and wages, it was difficult to locate extra money in order to place advertisements to attract new customers. more…

Why Data-Hungry Mobile Video Advertising Is Not Sustainable

Seldom does a week pass where one doesn’t read an article outlining the biggest trends in mobile video advertising. To which my natural response is, “Should there be any trends at all in mobile video advertising?”

After all, video ads consume buckets upon buckets more…

Eye-tracking software shows how Google+ ads could line up against Facebook’s

The Facebook versus Google+ debate is endless. Since Google launched its take on a social network in June, the comparisons have continued: Every thing from privacy issues to applications has been explored, but there’s one element both sites care about a great deal that hasn’t been overly discussed–advertising. more…

MagicalAdz.com: Online Classifieds Website Re-launched

magicaladzOnline Classifieds Website Re-launched with brand new features. As more and more people turn towards the internet for to find classifieds, magicaladz.com is a cutting edge website offering users a blend of options to choose from. It has been re-launched with a whole new design and added benefits for customers. more…

Online classifieds: The next big thing on the Net

online-classifiedsIf you are looking for a free and effective way to get rid of used merchandise, this is the perfect platform to reach out to interested buyers/sellers beyond your circle of friends.

Third-year engineering student Saurav Tanaji Dhawalshankh from Pune did not have the heart to throw away his Motorola W380 device, more…

Why Amazon Is About to Become a Force in Online Advertising

Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but it’s big news for online retailers and advertisers. Amazon will now use its huge supply of data to pool consumers into buckets based on the products they looked at or purchased on the retailer’s website. The company will help advertisers reach these consumers with targeted media, using behaviorally targeted display ads to drive them to any URL. more…