http://blog.daype.com The latest about classified ads: industry news, social media, research data, market trends, start-ups, partnerships, web tips etc. Compiled by Daype Wed, 08 Feb 2012 10:55:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://blog.daype.com/international-news/oceania/online-ad-spend-soars.html http://blog.daype.com/international-news/oceania/online-ad-spend-soars.html#comments Mon, 07 Nov 2011 19:11:38 +0000 Editor http://blog.daype.com/?p=9729 The Australian online advertising market saw a 20% year-on-year increase in the third quarter to $688 million, as video advertising continues to skyrocket.]]> http://blog.daype.com/international-news/oceania/online-ad-spend-soars.html/feed 0 http://blog.daype.com/international-news/europe/newsquest-ad-revenue-down.html http://blog.daype.com/international-news/europe/newsquest-ad-revenue-down.html#comments Wed, 19 Oct 2011 14:15:08 +0000 Editor http://blog.daype.com/?p=9610 Regional newspaper publisher Newsquest, which owns more than 200 titles in the UK including the South London Guardian series and Brighton Argus, has reported a 7.9 per cent year-on-year fall in advertising revenue for the third quarter, down from worse declines of 10.3 per cent in the second and 12.4 per cent in the first quarters.]]> http://blog.daype.com/international-news/europe/newsquest-ad-revenue-down.html/feed 0 http://blog.daype.com/mobile-news/mobile-ad-spend-to-hit-billion-media.html http://blog.daype.com/mobile-news/mobile-ad-spend-to-hit-billion-media.html#comments Tue, 11 Oct 2011 15:35:10 +0000 Editor http://blog.daype.com/?p=9575 http://blog.daype.com/mobile-news/mobile-ad-spend-to-hit-billion-media.html/feed 0 http://blog.daype.com/articles/jobless-resort-online-posts-find-work.html http://blog.daype.com/articles/jobless-resort-online-posts-find-work.html#comments Mon, 10 Oct 2011 15:35:50 +0000 Editor http://blog.daype.com/?p=9560 Craigslist, a network of online communities that offers free classified advertisements, is a portal into the misery of people who are struggling to find jobs. Posts from people who are desperate for work read like Haiku poems that detail hard times and fear. ]]> http://blog.daype.com/articles/jobless-resort-online-posts-find-work.html/feed 0 http://blog.daype.com/news/adverts-placed-online-are-scams.html http://blog.daype.com/news/adverts-placed-online-are-scams.html#comments Sat, 10 Sep 2011 14:50:46 +0000 Editor http://blog.daype.com/?p=9417 Un-moderated classifieds sites are posing a risk for South Africans as more than 50% of adverts placed online are scams. Without vigilant monitoring by online site owners, adverts can put consumers in danger.]]> http://blog.daype.com/news/adverts-placed-online-are-scams.html/feed 0 http://blog.daype.com/news/should-digital-strategists-say-goodbye-their-jobs.html http://blog.daype.com/news/should-digital-strategists-say-goodbye-their-jobs.html#comments Mon, 29 Aug 2011 14:45:40 +0000 Editor http://blog.daype.com/?p=9367 Okay, so maybe we’re not there yet. But what will all these “Social media”, “Digital”, “Mobile” and “Online” strategists do when online and conventional marketing truly become integrated. Can we still justify the hyper specialisation and fragmentation surrounding digital strategy? ]]> http://blog.daype.com/news/should-digital-strategists-say-goodbye-their-jobs.html/feed 0 http://blog.daype.com/mentions-press/new-classified-ads-website-offers-free-advertising-to-small-businesses.html http://blog.daype.com/mentions-press/new-classified-ads-website-offers-free-advertising-to-small-businesses.html#comments Mon, 29 Aug 2011 06:10:54 +0000 Editor http://blog.daype.com/?p=9358 Dan Brezgel, founder of the new classified ads website Classifun.org, personally knows how hard it can be to successfully run a small business. When Brezgel owned a cafe, he struggled to turn a profit. ]]> http://blog.daype.com/mentions-press/new-classified-ads-website-offers-free-advertising-to-small-businesses.html/feed 0 http://blog.daype.com/mobile-news/data-hungry-mobile-video-advertising-sustainable.html http://blog.daype.com/mobile-news/data-hungry-mobile-video-advertising-sustainable.html#comments Thu, 25 Aug 2011 16:55:02 +0000 Editor http://blog.daype.com/?p=9334 Seldom does a week pass where one doesn’t read an article outlining the biggest trends in mobile video advertising. To which my natural response is, “Should there be any trends at all in mobile video advertising?”]]> http://blog.daype.com/mobile-news/data-hungry-mobile-video-advertising-sustainable.html/feed 0 http://blog.daype.com/news/eye-tracking-software-shows-how-google-ads-could-line-up-against-facebooks.html http://blog.daype.com/news/eye-tracking-software-shows-how-google-ads-could-line-up-against-facebooks.html#comments Wed, 24 Aug 2011 16:45:25 +0000 Editor http://blog.daype.com/?p=9257 http://blog.daype.com/news/eye-tracking-software-shows-how-google-ads-could-line-up-against-facebooks.html/feed 0 http://blog.daype.com/mentions-press/magicaladz-online-classifieds-website-re-launched.html http://blog.daype.com/mentions-press/magicaladz-online-classifieds-website-re-launched.html#comments Wed, 24 Aug 2011 07:30:53 +0000 Editor http://blog.daype.com/?p=9246 Online Classifieds Website Re-launched with brand new features. As more and more people turn towards the internet for to find classifieds, magicaladz.com is a cutting edge website offering users a blend of options to choose from. It has been re-launched with a whole new design and added benefits for customers.]]> http://blog.daype.com/mentions-press/magicaladz-online-classifieds-website-re-launched.html/feed 0 http://blog.daype.com/international-news/asia/online-classifieds-the-next-big-thing-on-the-net.html http://blog.daype.com/international-news/asia/online-classifieds-the-next-big-thing-on-the-net.html#comments Tue, 23 Aug 2011 15:35:10 +0000 Editor http://blog.daype.com/?p=9224 If you are looking for a free and effective way to get rid of used merchandise, this is the perfect platform to reach out to interested buyers/sellers beyond your circle of friends.]]> http://blog.daype.com/international-news/asia/online-classifieds-the-next-big-thing-on-the-net.html/feed 0 http://blog.daype.com/news/amazon-about-become-force-online-advertising.html http://blog.daype.com/news/amazon-about-become-force-online-advertising.html#comments Wed, 17 Aug 2011 10:45:38 +0000 Editor http://blog.daype.com/?p=9151 http://blog.daype.com/news/amazon-about-become-force-online-advertising.html/feed 0 http://blog.daype.com/mobile-news/pipes-mobile-advertising.html http://blog.daype.com/mobile-news/pipes-mobile-advertising.html#comments Tue, 16 Aug 2011 11:00:35 +0000 Editor http://blog.daype.com/?p=9125 http://blog.daype.com/mobile-news/pipes-mobile-advertising.html/feed 0 http://blog.daype.com/international-news/north-america/adicio-powers-media-companies.html http://blog.daype.com/international-news/north-america/adicio-powers-media-companies.html#comments Tue, 09 Aug 2011 07:25:28 +0000 Editor http://blog.daype.com/?p=8944 Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, today announced that it has launched a variety of new online classifieds sites for clients on its careers, real estate and motors platforms.]]> http://blog.daype.com/international-news/north-america/adicio-powers-media-companies.html/feed 0 http://blog.daype.com/international-news/facebook-expands-uk-operation.html http://blog.daype.com/international-news/facebook-expands-uk-operation.html#comments Mon, 01 Aug 2011 15:20:38 +0000 Editor http://blog.daype.com/?p=8912 Facebook is moving into a larger office in London as it expands its advertising business operation in the UK. However, the social networking company has shunned Silicon Roundabout, the East London cluster in Shoreditch where many technology companies have their offices.]]> http://blog.daype.com/international-news/facebook-expands-uk-operation.html/feed 0 http://blog.daype.com/international-news/asia/quikr-appoints-scarecrow-as-creative-mpg-as-media-agency.html http://blog.daype.com/international-news/asia/quikr-appoints-scarecrow-as-creative-mpg-as-media-agency.html#comments Mon, 25 Jul 2011 08:55:40 +0000 Editor http://blog.daype.com/?p=8873 Quikr has appointed Scarecrow Communications as its advertising solutions agency while MPG has been awarded media duties. The account was awarded to both the agencies following multi-agency pitches separately.]]> http://blog.daype.com/international-news/asia/quikr-appoints-scarecrow-as-creative-mpg-as-media-agency.html/feed 0 http://blog.daype.com/news/twitter-revenue-came-from-auto-advertisers.html http://blog.daype.com/news/twitter-revenue-came-from-auto-advertisers.html#comments Thu, 09 Jun 2011 07:45:38 +0000 Editor http://blog.daype.com/?p=8707 Since rolling out its first advertiser product in April 2010, Twitter has found particular success in the automotive sector, and hopes to extend that appeal to retail marketers next.]]> http://blog.daype.com/news/twitter-revenue-came-from-auto-advertisers.html/feed 0 http://blog.daype.com/international-news/oceania/quarterly-online-ad-sales-top.html http://blog.daype.com/international-news/oceania/quarterly-online-ad-sales-top.html#comments Mon, 09 May 2011 06:20:13 +0000 Editor http://blog.daype.com/?p=8402 Online advertising sales topped $601 million in the first three months of 2011, the highest figure ever recorded in the period, according to research. The Interactive Advertising Bureau said expenditure on online advertising was up 17 per cent on the same period last year and annual spending is on track to hit $3 billion.]]> http://blog.daype.com/international-news/oceania/quarterly-online-ad-sales-top.html/feed 1 http://blog.daype.com/international-news/europe/donedeal-reaches-unique-visitors-a-month.html http://blog.daype.com/international-news/europe/donedeal-reaches-unique-visitors-a-month.html#comments Fri, 06 May 2011 09:45:42 +0000 Editor http://blog.daype.com/?p=8396 Figures released by independent internet audience measurement service Ireland Metrix have revealed more than 2m people are visiting DoneDeal each month looking for value online.]]> http://blog.daype.com/international-news/europe/donedeal-reaches-unique-visitors-a-month.html/feed 0 http://blog.daype.com/articles/classifieds-wars-craigslist-oodle-fight-over-safety.html http://blog.daype.com/articles/classifieds-wars-craigslist-oodle-fight-over-safety.html#comments Thu, 21 Apr 2011 18:50:28 +0000 Editor http://blog.daype.com/?p=8231 In its latest attempt to challenge Craigslist, Oodle is trying to portray the rival site as a stomping ground for criminals - and Craigslist is not pleased. Oodle put out a report with classifieds research firm AIM Group this morning noting that 330 crimes, including 43 violent ones, were tied to interactions on Craigslist over the last year.]]> http://blog.daype.com/articles/classifieds-wars-craigslist-oodle-fight-over-safety.html/feed 0 http://blog.daype.com/international-news/europe/european-ad-industry-pushes-new-tracking-transparency-rules.html http://blog.daype.com/international-news/europe/european-ad-industry-pushes-new-tracking-transparency-rules.html#comments Fri, 15 Apr 2011 07:20:42 +0000 Editor http://blog.daype.com/?p=8214 European advertisers have begun hopping on board with a new set of guidelines (PDF) that will allow users to block cookie tracking. The rules, developed by an industry group called the Internet Advertising Bureau Europe (IAB Europe), come just over a month before Europe is expected to issue its own legal guidelines for online advertisers.]]> http://blog.daype.com/international-news/europe/european-ad-industry-pushes-new-tracking-transparency-rules.html/feed 0 http://blog.daype.com/news/iab-internet-advertising-reached.html http://blog.daype.com/news/iab-internet-advertising-reached.html#comments Thu, 14 Apr 2011 07:25:33 +0000 Editor http://blog.daype.com/?p=8209 PDF). Last year, online advertising in the U.S. grew 15 percent to $26 billion. After a 3 percent dip in 2009, growth resumed in 2010, hitting a record high. Industry revenue in the fourth quarter alone hit $7.45 billion.]]> http://blog.daype.com/news/iab-internet-advertising-reached.html/feed 0 http://blog.daype.com/international-news/oceania/online-classifieds-market-up.html http://blog.daype.com/international-news/oceania/online-classifieds-market-up.html#comments Mon, 11 Apr 2011 12:50:45 +0000 Editor http://blog.daype.com/?p=8205 The online classifieds advertising market grew by 22% last year to $617 million, taking a large slice of market share away from print, according to a report from Frost & Sullivan. The Australian Online Classifieds Market Report April found that online classifieds ad expenditure now accounts for 35% of all classifieds advertising in Australia. ]]> http://blog.daype.com/international-news/oceania/online-classifieds-market-up.html/feed 0 http://blog.daype.com/news/is-it-worth-advertising-my-business-in-classifieds.html http://blog.daype.com/news/is-it-worth-advertising-my-business-in-classifieds.html#comments Mon, 21 Mar 2011 12:45:43 +0000 Editor http://blog.daype.com/?p=8144 Gone are the days where you could reach anyone and everyone by putting an ad in your local newspaper. As technology becomes a bigger part of our lives, the poor old classifieds limps on. Don’t get me wrong, traditional classifieds still has its place, but the size of the market that you can reach is getting smaller by the day.]]> http://blog.daype.com/news/is-it-worth-advertising-my-business-in-classifieds.html/feed 0 http://blog.daype.com/international-news/north-america/skype-to-introduce-ads.html http://blog.daype.com/international-news/north-america/skype-to-introduce-ads.html#comments Wed, 09 Mar 2011 23:55:37 +0000 Editor http://blog.daype.com/?p=8083 WASHINGTON (AFP) – Skype, the hugely popular free Internet communications service, announced plans Monday to introduce advertising as it seeks to boost revenue ahead of going public.]]> http://blog.daype.com/international-news/north-america/skype-to-introduce-ads.html/feed 0 http://blog.daype.com/articles/paywall-plans-this-big-risk.html http://blog.daype.com/articles/paywall-plans-this-big-risk.html#comments Tue, 18 Jan 2011 09:14:03 +0000 Editor http://blog.daype.com/?p=7746 In talking about the Dallas Morning News’ plans to begin charging for digital content next month, Jim Moroney is surprisingly candid about the decision and the economics of the industry. When the publisher of the News told his staff about the decision, he said they must be prepared to be ridiculed and vilified for putting their content behind a paywall. “This is a big risk — I’m not confident we’re going to succeed,” Moroney told me. “But we’ve got to try something. We’ve got to try different things.”]]> http://blog.daype.com/articles/paywall-plans-this-big-risk.html/feed 0 http://blog.daype.com/international-news/europe/microsoft-and-gumtree-announce-advertising.html http://blog.daype.com/international-news/europe/microsoft-and-gumtree-announce-advertising.html#comments Fri, 14 Jan 2011 08:10:01 +0000 Editor http://blog.daype.com/?p=7718 Microsoft Advertising and online classifieds site Gumtree have announced that Gumtree will henceforth become part of Microsoft Advertising’s portfolio of online properties. The commercial tie up will see Microsoft Advertising promote Gumtree space to its clients whilst Gumtree will also retain its independence in negotiating bespoke solutions from its own in-house advertising team.]]> http://blog.daype.com/international-news/europe/microsoft-and-gumtree-announce-advertising.html/feed 0 http://blog.daype.com/news/porkypost-allows-users-post-classified.html http://blog.daype.com/news/porkypost-allows-users-post-classified.html#comments Fri, 12 Nov 2010 16:46:16 +0000 Editor http://blog.daype.com/?p=7575 Online PR News – 06-November-2010 – PorkyPost.com now joins a list of various other free classifieds advertising and marketing sites having a announcement that it'll be providing its end users to post classified advertisements at no cost. The website practices an innovative model in which advertisement content material is syndicated to a range of bookmarking sites, together with other traffic-enhancing elements. The reduction of the charge factor is predicted to raise desire for the web site's delivery of numerous targeted visitors and product sales solutions.]]> http://blog.daype.com/news/porkypost-allows-users-post-classified.html/feed 4 http://blog.daype.com/news/behind-craigslists-self-censorship.html http://blog.daype.com/news/behind-craigslists-self-censorship.html#comments Thu, 09 Sep 2010 15:38:18 +0000 Editor http://blog.daype.com/?p=7396 Craigslist left everyone guessing why the site decided to close its adult services section on Friday by replacing the steamy destination with a "censored" banner. The online classifieds Website took action without releasing a statement and has so far refused comment. Craigslist's adult services section housed sexually explicit ads for escorts, masseuses and similar content. The move comes after 17 state attorneys general pressured the site to stop displaying its adult services section.]]> http://blog.daype.com/news/behind-craigslists-self-censorship.html/feed 0 http://blog.daype.com/news/online-classifieds-site-pennysaverusa-com-launches-new-tweet2win-online-contest-on-twitter.html http://blog.daype.com/news/online-classifieds-site-pennysaverusa-com-launches-new-tweet2win-online-contest-on-twitter.html#comments Wed, 08 Sep 2010 15:07:37 +0000 Editor http://blog.daype.com/?p=7385 PennySaverUSA.com®, a Harte-Hanks, Inc. (NYSE:HHS - News) company, has launched a new online contest on Twitter allowing readers to pick their own prize (worth up to $250) and tweet their entry. PennySaverUSA.com will be collecting submissions via Twitter and selecting a winner each week to win the prize of their choice. Prize limitations are outlined in the rules at http://blog.pennysaverusa.com/tweet2win.]]> http://blog.daype.com/news/online-classifieds-site-pennysaverusa-com-launches-new-tweet2win-online-contest-on-twitter.html/feed 0