We’ve read about how the pipes in mobile advertising are broken, thanks to device fragmentation, interoperability issues, ad serving and tracking challenges, lack of scale and, yes, too many startups. As one of the many mobile advertising startups called out Ad Age’s story on the topic, we’ll admit that there are still challenges ahead. more…
Tag: Advertising
Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, today announced that it has launched a variety of new online classifieds sites for clients on its careers, real estate and motors platforms. more…
Facebook is moving into a larger office in London as it expands its advertising business operation in the UK.
However, the social networking company has shunned Silicon Roundabout, the East London cluster in Shoreditch where many technology companies have their offices. more…
Quikr has appointed Scarecrow Communications as its advertising solutions agency while MPG has been awarded media duties. The account was awarded to both the agencies following multi-agency pitches separately. more…
Since rolling out its first advertiser product in April 2010, Twitter has found particular success in the automotive sector, and hopes to extend that appeal to retail marketers next.
Speaking with ClickZ News this week, Twitter’s Chief Revenue Officer Adam Bain, said 12 percent of its revenues came solely from auto marketers during the first three months of the year, thanks in part to strong growth in that industry, more…
Online advertising sales topped $601 million in the first three months of 2011, the highest figure ever recorded in the period, according to research.
The Interactive Advertising Bureau said expenditure on online advertising was up 17 per cent on the same period last year and annual spending is on track to hit $3 billion. more…
Figures released by independent internet audience measurement service Ireland Metrix have revealed more than 2m people are visiting 
In its latest attempt to challenge Craigslist, Oodle is trying to portray the rival site as a stomping ground for criminals – and Craigslist is not pleased. Oodle put out a report with classifieds research firm AIM Group this morning noting that 330 crimes, including 43 violent ones, were tied to interactions on Craigslist over the last year. Oodle called its rival a “cesspool of crime” and posted an infographic titled “Mayhem On Craigslist” complete with more…
European advertisers have begun hopping on board with a new set of guidelines (PDF) that will allow users to block cookie tracking. The rules, developed by an industry group called the Internet Advertising Bureau Europe (IAB Europe), come just over a month before Europe is expected to issue its own legal guidelines for online advertisers. more…
The online classifieds advertising market grew by 22% last year to $617 million, taking a large slice of market share away from print, according to a report from Frost & Sullivan.
The Australian Online Classifieds Market Report April found that online classifieds ad expenditure now accounts for 35% of all classifieds advertising in Australia. According to the research company, print classifieds advertising expenditure has more…
Gone are the days where you could reach anyone and everyone by putting an ad in your local newspaper. As technology becomes a bigger part of our lives, the poor old classifieds limps on.
Don’t get me wrong, traditional classifieds still has its place, but the size of the market that you can reach is getting smaller by the day. more…