If you are an advertiser using Google AdWords you need to pay attention to the latest Google update. Advertisers can now target mobile devices that are using WiFi, as well as target what type of OS the mobile phone has. more…
Tag: AdWords
Google announced new mobile ad opportunities, including mobile-friendly ad “circulars” and the option for advertisers to send users to deep links inside an installed app. Additionally, physical proximity to the searcher is now an ad ranking factor. more…
Is your site optimized for the mobile and tablet generation? There’s no such thing as being lost in the woods anymore thanks to mobile and tablet technology, which gives consumers the power to directly connect from the palm of their hands. This means your site has to visually evolve as technology shrinks.
Here’s how you minimize your site while maximizing your more…
Google AdWords users will now be able to track the success of their campaigns in driving calls from mobile devices. The new code introduced by Google allows advertisers to get analytic data for calls placed from a mobile page.
How the On-Site Tracking Works
Google advertisers can place a JavaScript code on their site that allows tracking of targeted calling behavior. more…
When AdWords advertisers place a phone number in their ad copy, the phone number will be clickable by default, Google has announced. Advertisers will be charged the same rate as their standard PPC when users call through the advertisement. more…
If you asked anyone involved with search engine marketing what they feel has been the biggest SEO news to date in 2011, the Google Panda update would no doubt top most lists. It has, as usual, sparked a lot of debate and quite a few headaches along the way.
The dust hasn’t settled and it is safe to assume that Panda will be tweaked further, but we wanted to share our thoughts a few months on and summarise the key points in this year’s ‘big story’. more…
There is no question that mobile advertising is exploding. Yet, the numbers that are starting to emerge from some of the mobile advertising firms are eye-popping. Mobile advertising company Nexage is serving up eight billion ad impressions per month, a 50% growth over a three-month period from May to July 2011. Those are some serious numbers. The growth comes as more consumers interact with the Web through their mobile devices but also as more publishers and app developers start pushing ads through their mobile platforms. more…
In a world where increasing numbers of users are accessing the web on the go, mobile targeting is more than sensible: it’s mandatory. Refining mobile ad targeting further, Google has graduates their AdWords tablet targeting feature. more…
Social media is making it easier to find the right jobs, and for you to connect to the right people that can help you get those jobs. Many job seekers are still using traditional job search methods that are yielding poor results. The New York Post reported that one woman applied for more than one thousand jobs over 99 weeks, getting only two interviews. more…
Twitter plans to offer an automated ad-buying system for small businesses that should lead to a torrent of new advertising for the platform.
Adam Bain, Twitter’s president of global revenue, says that small businesses now have to go through Twitter’s sales department, which doesn’t have the infrastructure to field all the requests. To meet the need, Twitter plans to roll out more…