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Tag: B2B

B2B Marketers: Are You Buying Links or Building Links?

building-blocksI recently attended a networking event discussing the myths and misconceptions about paid links for search engine optimization (SEO). The presenter posed a compelling argument about how paid links can augment an SEO campaign, focused in three key areas of context. more…

B2BeTrader Announces Launch of a New Business to Business Classified/ Directory Listing Website

B2Betrader.com provides a free outlet for businesses to sell, buy, trade, and barter used equipment or services with ease. This classified site offers a perfect, one-stop shop for those who are looking to begin a new business, expand an old one, or just hoping to sell unwanted equipment. more…

B2B Online Classifieds Designed to Improve Baking Industry’s Spare Parts Dilemma

CHICAGO, Sept. 29, 2011 /PRNewswire-iReach/ — With the support of Baking Equipment Manufacturers Allied (BEMA), Baking Industry Forum (BIF), and other key baking players, Baker’s Exchange will launch its newest baking industry service platform Marketplace to over 26,000 baking industry professionals at All Things Baking 2011 on October 2nd in Chicago, IL. more…

How Social Learning Can Create Top Performers

Today, more B2B customers rely on the Internet and social media – as opposed to relationships with salespeople – to learn about products and services and make buying decisions. To remain relevant and engage more effectively with customers and prospects in this challenging sales environment, reps must combine their efforts and openly share best practices and market intelligence. more…