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Tag Archive | "classified ads"

Ads zoom into social media games

Monday, August 30, 2010

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Honda Motor Corp.'s campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards that can't be seen from a freeway. The ads are on display in Facebook Inc.'s virtual game "Car Town," as Honda advertises on the site for the first time this week. The game, which allows users to collect and customize cars, has 3.1 million users.

High cost with low returns?

Sunday, August 29, 2010

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Apple's new iAd mobile advertising platform offers the enticing proposition of advertising seamlessly integrated into Apple's myriad mobile applications. But according to one developer, the acquisition cost on the platform is around $15. If other users have similar problems, this could spell trouble for Apple.

Importance of ads

Saturday, August 28, 2010

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“Forget everything you’ve learned about advertising.” That’s how Bob McInnis, president of Designyourad.com, kicked off a presentation on creating eye-catching ads in print and online formats. Creating ads isn’t so much a creative endeavor, but a logical and step-by-step process with surprising results.

EBay pulls ads site after sex allegations

Thursday, August 19, 2010

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Ebay has taken down its Spanish classified ads site Loquo, after Craigslist CEO Jim Buckmaster accused it of touting prostitution.

Hey, eBay’s Worse Than Us!

Wednesday, August 18, 2010

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Craigslist CEO Jim Buckmaster, defending his own site's attempts to deal with inappropriate ads, has pointed the finger at sex ads on a site run by a Spanish subsidiary of eBay Inc. as being far worse than anything his site has run.

Apple’s Ad Service Off to Bumpy Start

Monday, August 16, 2010

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Apple Inc. is facing some early challenges in its closely watched mobile advertising foray, with some ad campaigns experiencing delays as agencies attempt to learn the new system amid Apple's tight control over the creative process, according to ad executives.

Askeers.com – A New Classifieds Website

Sunday, August 15, 2010

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Askeers is a new classifieds website that offers full geolocalization through Google Maps. This makes it extremely easy to sell and buy items in a hyper-local setting, and also list services that you are capable of rendering. As a matter of fact, a platform like this one even makes it possible to keep everything in your neighborhood if that is what you want.

QUIKR Selected by AlwaysOn Winner

Tuesday, July 27, 2010

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Quikr – India’s leading horizontal classifieds website - today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley.

Gumtree hires Beta for TV campaign

Saturday, July 24, 2010

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Gumtree, the classified website, has appointed Beta to its ad account ahead of a planned TV campaign, which will break in early August. The account was awarded without a pitch and the incumbent was The Gallery.

BooCoo Auction Site Launches

Thursday, July 22, 2010

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BooCoo.com launched on Monday with a unique model - it has entered into exclusive deals with over 280 newspapers around the country that will advertise the new auction site in return for a cut of the revenue. eBay and Craigslist have siphoned away business from newspaper classifieds for more than a decade but have never successfully come together online to leverage their strength in local advertising.

Tips for Organizing a Successful Garage Sale

Tuesday, July 13, 2010

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A garage sale is that event that you seemingly cannot avoid every weekend morning when you are driving around and see dozens of signs with arrows pointing you towards a treasure trove of another's old goods for sale on their front lawn.

Prostest planned at Craigslist office

Monday, July 5, 2010

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Here’s a scene we’d like to see (but we’re betting we won’t): Women picket outside Craigslist’s offices in San Francisco, frustrated with the company’s approach to ads that lead to prostitution. Jim Buckmaster, the lanky CEO of the free-classifieds site, wanders outside to talk with them directly and explain his position on why the company offers “adult services” ads - and to learn about their complaints and ways the company could improve.

Twitter Bans Third-Party Ad

Tuesday, May 25, 2010

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Twitter on Monday said that third-party ad networks will not be allowed to use the company's API in order to include paid tweets in the Twitter timeline.

IAB: Online ad revenue flat for Q1, display down

Monday, May 10, 2010

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The Australian online ad market remained flat in the first quarter of the year compared to the last three months of 2009, with display advertising seeing a dip in expenditure during the post-Christmas period.

Newspapers Have Never Made Much Money From News

Sunday, April 4, 2010

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Earlier today, Google chief economist Hal Varian gave a presentation to an FTC workshop on the changing economics of the newspaper industry. We all know that newspaper ad revenues have been falling off a cliff for years. Many media companies blame Google and are trying to put the genie back in the bottle with partial metered models for online news.

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