Honda Motor Corp.'s campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards that can't be seen from a freeway. The ads are on display in Facebook Inc.'s virtual game "Car Town," as Honda advertises on the site for the first time this week. The game, which allows users to collect and customize cars, has 3.1 million users.
Sunday, August 29, 2010
Apple's new iAd mobile advertising platform offers the enticing proposition of advertising seamlessly integrated into Apple's myriad mobile applications. But according to one developer, the acquisition cost on the platform is around $15. If other users have similar problems, this could spell trouble for Apple.
Saturday, August 28, 2010
“Forget everything you’ve learned about advertising.” That’s how Bob McInnis, president of Designyourad.com, kicked off a presentation on creating eye-catching ads in print and online formats. Creating ads isn’t so much a creative endeavor, but a logical and step-by-step process with surprising results.
Thursday, August 19, 2010
Ebay has taken down its Spanish classified ads site Loquo, after Craigslist CEO Jim Buckmaster accused it of touting prostitution.
Wednesday, August 18, 2010
Craigslist CEO Jim Buckmaster, defending his own site's attempts to deal with inappropriate ads, has pointed the finger at sex ads on a site run by a Spanish subsidiary of eBay Inc. as being far worse than anything his site has run.
Monday, August 16, 2010
Apple Inc. is facing some early challenges in its closely watched mobile advertising foray, with some ad campaigns experiencing delays as agencies attempt to learn the new system amid Apple's tight control over the creative process, according to ad executives.
Sunday, August 15, 2010
Askeers is a new classifieds website that offers full geolocalization through Google Maps. This makes it extremely easy to sell and buy items in a hyper-local setting, and also list services that you are capable of rendering. As a matter of fact, a platform like this one even makes it possible to keep everything in your neighborhood if that is what you want.
Tuesday, July 27, 2010
Quikr – India’s leading horizontal classifieds website - today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley.
Saturday, July 24, 2010
Gumtree, the classified website, has appointed Beta to its ad account ahead of a planned TV campaign, which will break in early August. The account was awarded without a pitch and the incumbent was The Gallery.
Thursday, July 22, 2010
BooCoo.com launched on Monday with a unique model - it has entered into exclusive deals with over 280 newspapers around the country that will advertise the new auction site in return for a cut of the revenue. eBay and Craigslist have siphoned away business from newspaper classifieds for more than a decade but have never successfully come together online to leverage their strength in local advertising.
Tuesday, July 13, 2010
A garage sale is that event that you seemingly cannot avoid every weekend morning when you are driving around and see dozens of signs with arrows pointing you towards a treasure trove of another's old goods for sale on their front lawn.
Monday, July 5, 2010
Here’s a scene we’d like to see (but we’re betting we won’t): Women picket outside Craigslist’s offices in San Francisco, frustrated with the company’s approach to ads that lead to prostitution. Jim Buckmaster, the lanky CEO of the free-classifieds site, wanders outside to talk with them directly and explain his position on why the company offers “adult services” ads - and to learn about their complaints and ways the company could improve.
Tuesday, May 25, 2010
Twitter on Monday said that third-party ad networks will not be allowed to use the company's API in order to include paid tweets in the Twitter timeline.
Monday, May 10, 2010
The Australian online ad market remained flat in the first quarter of the year compared to the last three months of 2009, with display advertising seeing a dip in expenditure during the post-Christmas period.
Sunday, April 4, 2010
Earlier today, Google chief economist Hal Varian gave a presentation to an FTC workshop on the changing economics of the newspaper industry. We all know that newspaper ad revenues have been falling off a cliff for years. Many media companies blame Google and are trying to put the genie back in the bottle with partial metered models for online news.
Facebook now has 500 million users, but as Mike Armstrong explains, the social networking site’s founder has lost a few friends on his way to the top.
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Monday, August 30, 2010
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