Who REALLY Needs a Mobile-Friendly Website?

mobile-shopperAlthough online (mobile) product purchases have a nature of their own, smart marketers should still pursue how mobile search (and a mobile-friendly presence) applies to our own set of customer conversions.

I recently caught up with Ken Barber, VP of Marketing and Product Development at mShopper – a relatively early mobile commerce player. There’s no shortage of mobile adoption and ad data, some of which we’ll touch on below, but I asked Barber if he’d be willing to share some more…