Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy.
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store. more…
Google has launched its Now predictive search platform for Apple’s iOS.
The company is bringing the platform to Apple’s mobile operating system as a feature on the new version of Google’s Search application for the iPhone and iPad. more…
The proposed terms of the Google antitrust settlement in Europe have started to come to light, first through a report in the Financial Times, and this weekend, in articles from the Wall Street Journal and New York Times. As anticipated, the primary “remedy” Google is offering involves labeling its own results to distinguish them from third-party publishers. more…
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result.
For its “Mobile Search Moments” report, Google and Nielsen asked 426 consumers to log their mobile searches more…
There are many webmasters and SEOs believing right now that Google has released an update to their Panda algorithm late yesterday.
We’ve reached out to Google to confirm or deny the Panda update, as we’ve done 24 times previously; but this time, more…
With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI on mobile advertising. This quickly became too complicated and time-consuming for most advertisers, especially small businesses. more…
Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format by around June. This affects all PPC advertisers. more…
Google has written a blog post documenting their legal process and approach to dealing with government requests for user and search data, highlighting a new section now available in Google that also answers more of these questions.
Governments routinely ask search engines like more…
