Due to the rapid growth of mobile phones in the world and the advancement of Google’s mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012 according to eMarketer. Mobile ad spending has been nearly doubling over the past couple years each and every year and this year is expected to follow suit. more…
Tag: Google
Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.”
One more time: 62 percent of all US-based national chain restaurant queries were coming from mobile devices. more…
If you are an advertiser using Google AdWords you need to pay attention to the latest Google update. Advertisers can now target mobile devices that are using WiFi, as well as target what type of OS the mobile phone has. more…
Twitter is now officially speaking out against Google’s new search features that give prominent placement to content from its own social network, Google+.
In a statement, Twitter complained that “people, publishers, news organizations and Twitter users” would suffer from not being more…
Facebook has announced its 2012 Hacker Cup, a global computer programming competition. The event will serve as an important recruiting tool to attract great coders to the company, which is constantly battling for fresh engineering talent more…
Last week Google announced that Googlebot-Mobile now crawls with a smartphone user-agent in addition to the previous feature phone users-agents. The information crawled will be used in mobile search to improve user experience. The new crawler will optimize content displayed on smartphones where it is specifically made for smartphones. more…
Tis the season for top 10 lists. I guess I’m playing right into the cliche. However instead of looking back at “best of” fodder, I recently decided to partake in some forward looking speculation – what us analysts do best (or worst).
What can we expect in mobile and local in 2012? more…
Google has launched a series of new rich media ad formats, designed to engage tablet and mobile users. Consumers “have higher expectations of ads on tablets, believing they should be more interactive and touch screen friendly,” they said in a Google Mobile Ads blog post announcing the new ads. more…