Olx has taken to the radio and OOH medium for greater visibility. The free online classified site recently released new radio commercials to take its ‘Bech de’ campaign further. The ads are currently on all major FM channels.
Olx, along with its creative agency Saatchi & Saatchi, more…

Naspers appears to have consolidated its general classifieds holdings in India: TradusAds, the online free classifieds site from its group holding ibibo Group, has been shuttered. The url tradusads.in now redirects to
Quikr Mauritius Holding Pvt Ltd, the parent company of Quikr India Pvt Ltd which runs online classifieds site Quikr, has raised $32 million in its fifth and also its largest round of funding, led by private equity firm Warburg Pincus. Existing investors Matrix Partners India,
Quikr, a horizontal classifieds player, has raised $8 million in fourth round of funding – led by new investor, Nokia Growth Partners (NGP), and returning investors, Norwest Venture Partners and eBay Inc. This takes the total monies raised by Quikr in private capital close to Rs 90 crore since inception, making it one of the heavily funded internet companies in India.