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Tag: iPhone

You Can Now Get Google Now on iPhone, iPad

Google has launched its Now predictive search platform for Apple’s iOS.

The company is bringing the platform to Apple’s mobile operating system as a feature on the new version of Google’s Search application for the iPhone and iPad. more…

Why Microsoft Invested Heavily In The Desktop Search Business Even As Mobile Was Taking Off

It looks like Microsoft has missed another big trend.

New data from comScore says desktop search has fallen on year over year basis for four straight months. Analyst Ben Schachter at Macquarie says that by year-end mobile will be 25-30% of all search traffic. more…

Marissa Mayer Just Gave Every Yahoo Employee An iPhone 5

New Yahoo CEO Marissa Mayer just sent an email to all of Yahoo’s full time and part time employees in the US, promising them a new Apple, Samsung, Nokia, or HTC smartphone.

“People are happy,” says a source at the company. more…

The iPhone 5: What Does it Mean for Mobile Search (and Google)?

As hotly anticipated, earlier this week Apple pulled the curtain back on the iPhone 5. It also gave a closer look at the previously announced iOS6 operating system that will run the device, among other Apple products.

And as expected from the leak-filed product launch, the iPhone 5 packs a new longer frame. This includes a 4-inch screen housed within an 18 percent thinner (7.6 mm) and 20 percent lighter (112 grams) body. more…

iPad PPC strategies: Mobile in the Morning, Laptop in the Evening

The iPad has become a common sight in many work places, schools, homes and on the street. While Microsoft’s announcement they will enter the tablet category may change this, iPads are a notable element of any PPC strategy.

This device is a multi-headed beast – and that’s more…

Here’s What Google Will Lose When Apple Wipes Google Maps From The iPhone

Reports say that Apple is planning to announce its own mapping service at next week’s Worldwide Developer Conference (WWDC). This service will eventually replace the Google-operated back end for the Maps app that is bundled with every iPhone. Google has provided that service ever since the iPhone’s debut in 2007. more…

Video Boosts Mobile Ad Engagement Rates

Mobile ad engagement rates can be improved by 35 percent with the addition of video, according to a new Medialets study. The mobile rich media ad firm reports that in the first quarter of 2012 mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement. more…

Facebook May Launch Smartphone by Next Year

facebookFacebook may be gearing up to launch its first-ever smartphone by next year, a new report suggests.

According to The New York Times, engineers have been sought by recruiters to work on building hardware for a Facebook smartphone. This would be the social network’s third more…