With tech blogs leaking somewhat inaccurate information about Microsoft and Nokia’s plans for marketing Windows Phone in the United States during the first half of 2012—and others still predictably parroting that information – I thought it might be worthwhile to set the record straight. Microsoft and Nokia will not spend “in the neighborhood of $100 million” to market Windows Phone this year. more…
Tag: Marketing
Social payments are taking a giant leap forward. PayPal has unveiled a Facebook app that lets you send money to friends.
The app, simply titled Send Money, is just as straightforward as its name. You have the choice to send either an ecard with money or just money with no card. You select a card, choose a friend to send it to and then select how much money to send. more…
Search engines are invariably the first port of call, when one logs on to the World Wide Web. They are used for a variety of purposes, one of which is searching for the best deals available.
Web surfers in India search the most for mobile phones. more…
Google AdWords users will now be able to track the success of their campaigns in driving calls from mobile devices. The new code introduced by Google allows advertisers to get analytic data for calls placed from a mobile page.
How the On-Site Tracking Works
Google advertisers can place a JavaScript code on their site that allows tracking of targeted calling behavior. more…
CHICAGO, Sept. 29, 2011 /PRNewswire-iReach/ — With the support of Baking Equipment Manufacturers Allied (BEMA), Baking Industry Forum (BIF), and other key baking players, Baker’s Exchange will launch its newest baking industry service platform Marketplace to over 26,000 baking industry professionals at All Things Baking 2011 on October 2nd in Chicago, IL. more…
In 2005, I remember asking the audience at my SES San Jose session how many were using analytics and was amazed when only about 25 percent of the room indicated they were. Now it appears mobile marketing is in the same situation. A recent survey found more than 50 percent of web designers ignored mobile browsers when developing site designs. more…
Is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?
The Drum caught up with leading agencies in the world of app development and mobile more…
Brand marketers are increasingly relying on in-text advertising that plugs their presence on the social web, “fishing where the fish are” (as the saying goes) to engage consumers with their brand messaging.
The in-text ads – think of them as mini-microsites more…