Gartner reports that five years from now, the organization marketing officer will have a bigger piece of the IT budget than the CIO. This particular officer will market the organization’s brand portfolio and services strongly on an online portal.
Peter Ndiang’ui, OLX Country Manager, is one of them, he has steered his organization towards using the digital market arena to tremendously drive and manage the business growth. more…
Late last week Groupon announced that it was going to make a growing inventory of less perishable deals accessible to consumers. Calling this the Groupon “Local Marketplace” the new functionality is live in Chicago and New York, soon to be available across Groupon cities:
In the last year, we’ve increased our North American selection of active deals by nearly 13 times, to more than 27,000 at the end of Q3. more…
Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs and verticals influence the way mobile devices are used for purchases. A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as well. more…
I recently attended a networking event discussing the myths and misconceptions about paid links for search engine optimization (SEO). The presenter posed a compelling argument about how paid links can augment an SEO campaign, focused in three key areas of context. more…
With tech blogs leaking somewhat inaccurate information about Microsoft and Nokia’s plans for marketing Windows Phone in the United States during the first half of 2012—and others still predictably parroting that information – I thought it might be worthwhile to set the record straight. Microsoft and Nokia will not spend “in the neighborhood of $100 million” to market Windows Phone this year. more…
Social payments are taking a giant leap forward. PayPal has unveiled a Facebook app that lets you send money to friends.
The app, simply titled Send Money, is just as straightforward as its name. You have the choice to send either an ecard with money or just money with no card. You select a card, choose a friend to send it to and then select how much money to send. more…
Search engines are invariably the first port of call, when one logs on to the World Wide Web. They are used for a variety of purposes, one of which is searching for the best deals available.
Web surfers in India search the most for mobile phones. more…
Google AdWords users will now be able to track the success of their campaigns in driving calls from mobile devices. The new code introduced by Google allows advertisers to get analytic data for calls placed from a mobile page.
How the On-Site Tracking Works
Google advertisers can place a JavaScript code on their site that allows tracking of targeted calling behavior. more…
