Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy.
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store. more…

Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to-Purchase study by Telmetrics and xAd.
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result.
Mobile Internet is on the rise all over the world. Many commentators have predicted that mobile search will overtake desktop by 2015 and in some countries, including China and India, this is already the case.
It’s 2012. We have a black president and a robot on Mars, but we still market to searchers the same way on all devices.