This has been a year where search marketing truly matured. Mobile became one of the largest growth components, with its share of the overall search market now reaching 20 percent.
Looking ahead, expect 2012 to be the year when we push further into the more…
Last week Google announced that Googlebot-Mobile now crawls with a smartphone user-agent in addition to the previous feature phone users-agents. The information crawled will be used in mobile search to improve user experience. The new crawler will optimize content displayed on smartphones where it is specifically made for smartphones. more…
Samsung are demanding the source code for iPhone 4S firmware as well as Apple’s agreements with all major Aussie telco’s as it looks to ban iPhone 4S here.The demand came today as Samsung faced yet another legal showdown with foe Apple, who claim the South Koreans infringed iPhone and iPad patents, more…
Approximately 100 million tablets and smartphones are in the marketplace. As more and more of these devices get into the hands of consumers the way in which search market evolves for both consumers and brands is critical.
For consumers, this space will evolve their device of choice for various locations; desktop for work, tablet for home, smartphone for in-store. more…
The mixed-bag earnings season continues. Apple reported third-quarter earnings of $7.05 a share, on revenue of $28.3 billion.
Analysts, on average, expected Apple to earn $7.22 a share on revenue of $29.5 billion. more…
Search engines are invariably the first port of call, when one logs on to the World Wide Web. They are used for a variety of purposes, one of which is searching for the best deals available.
Web surfers in India search the most for mobile phones. more…
Microsoft’s long-expected OS update for Windows Phone (code-named Mango) has been released. Among other major features, users will find deep integration with both social features and a mobile-tuned Bing search.
Microsoft Marries 7.5 with Bing
Those who love Bing will enjoy the new features of WP OS 7.5, while those who aren’t a fan of the Microsoft search engine more…
EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform. more…
(Reuters) – More than 700,000 people use the Financial Times’ Web-based mobile application to access news and other content, making it more popular than the version sold in Apple’s App Store.
The business newspaper, which is part of British more…
Facebook’s iOS app just got a monster update, including the following:
- Made it easier to share with who you want
- Added the ability to tag friends and places in posts
- Added the ability to share external links from a web view more…
In 2005, I remember asking the audience at my SES San Jose session how many were using analytics and was amazed when only about 25 percent of the room indicated they were. Now it appears mobile marketing is in the same situation. A recent survey found more than 50 percent of web designers ignored mobile browsers when developing site designs. more…
When AdWords advertisers place a phone number in their ad copy, the phone number will be clickable by default, Google has announced. Advertisers will be charged the same rate as their standard PPC when users call through the advertisement. more…
