Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy.
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store. more…
Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to-Purchase study by Telmetrics and xAd. more…
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result.
For its “Mobile Search Moments” report, Google and Nielsen asked 426 consumers to log their mobile searches more…
Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format by around June. This affects all PPC advertisers. more…
Mobile Internet is on the rise all over the world. Many commentators have predicted that mobile search will overtake desktop by 2015 and in some countries, including China and India, this is already the case.
If you’re not tapping into this market on the move you’re missing out. And the “expectation gap” for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices. more…
According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a purchase the same day of their research. Smartphone searchers also show a more immediate need for a vehicle with 36 percent reporting they would make a purchase within the hour. more…
Harmon.ie has made it even easier to access SharePoint by making a mobile app that is available for tablets and smartphones. It has led to making this video to spread the word, and I was hoping that you wouldn’t mind mentioning it on your site. more…
It’s 2012. We have a black president and a robot on Mars, but we still market to searchers the same way on all devices.
Many are wary of going mobile because they’ve seen lower conversion rates or believe that they could deliver a better desktop experience. more…
