With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI on mobile advertising. This quickly became too complicated and time-consuming for most advertisers, especially small businesses. more…
Tag: mobile ads
As mobile advertising continues to find its place in the hearts and minds of both consumers and advertisers, the question of ROI remains paramount. So news that a substantial number of mobile ad clicks are in fact “useless” could cause increased hesitation in the marketplace.
A recently released study from mobile app marketing firm, TradeMob, claims that 40 percent of mobile ad clicks are in fact “useless.” more…
Facebook’s potentially sprawling ad network is emerging slowly but surely. The company said it is conducting a “small test” serving ads in mobile apps outside of Facebook.
The trial is an extension of one the social giant has been doing for the past few months on Zynga’s casual games site. more…
YouTube’s pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks. As with the desktop version of TrueView, users can now choose to skip the pre-roll video ad and advertisers only pay if users watch the entire ad or the first 30 seconds (whichever is the shortest). more…
Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs and verticals influence the way mobile devices are used for purchases. A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as well. more…
Click-through rates on Facebook mobile ads are significantly higher than those of their desktop counterparts, causing many a tech publication to declare Sponsored Stories on mobile a success. It may be a bit early for marketers to buy into the hype and do a happy dance, though. more…
The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to the IAB Mobile Marketing Center of Excellence, IAB Europe, and HIS Screen Digest, which came together to size the mobile advertising market at a global and regional level. more…
Mobile ad engagement rates can be improved by 35 percent with the addition of video, according to a new Medialets study. The mobile rich media ad firm reports that in the first quarter of 2012 mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement. more…
