With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI on mobile advertising. This quickly became too complicated and time-consuming for most advertisers, especially small businesses. more…
Tag: mobile platforms
Mobile Internet is on the rise all over the world. Many commentators have predicted that mobile search will overtake desktop by 2015 and in some countries, including China and India, this is already the case.
If you’re not tapping into this market on the move you’re missing out. And the “expectation gap” for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices. more…
YouTube’s pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks. As with the desktop version of TrueView, users can now choose to skip the pre-roll video ad and advertisers only pay if users watch the entire ad or the first 30 seconds (whichever is the shortest). more…
Chinese search giant Baidu has launched a mobile web browser to cash in on Chinese smartphone users.
Baidu, the dominant search engine in China, has launched the Baidu Mobile Browser, which will go up against Apple’s Safari and Google’s Chrome. The Baidu Mobile Browser is more…
My friend and I recently started a passion project: creating a completely legal way for Facebook friends to play poker on a mobile phone. Two months ago, we were approved in the app store and are now in open beta (we are accepting users, but aren’t promoting so we can debug/test/scale). more…
Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs and verticals influence the way mobile devices are used for purchases. A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as well. more…
Even though large sporting events such as the Super Bowl have seen their share of mobile traffic, the current Olympic Games are the first truly multi-platform global sporting event. During the first two days of the Olympics, smartphone and tablet searches approached 50 percent of overall search query volume according to Google. more…
At this point nearly every conversation we have with our clients includes a strategy for mobile and tablets.
No longer can you simply focus on desktop as your sole driver. Consumers are engaged across multiple devices, at various times. more…
