Walmart Invests in Technology that Serves up Social-Smart Ads

walmart_labsWalmart’s acquisition of Kosmix in April resulted in a new name for the publisher of the “Social Genome” – @WalmartLabs. Now, @WalmartLabs announced it has acquired OneRiot, a Colorado firm whose technology analyzes social media signals from popular networks like Twitter and Facebook to deliver ads that are relevant to consumers’ interests. more…