Online advertising revenue will account for 25 per cent of the total advertising market by 2014, according to a recent research report.
Overall online advertising expenditure will tip $3.6 billion in 2014, and will fall just shy of $4 billion by the end of 2015.
Frost & Sullivan Australia and New Zealand senior research manager Phil Harpur told an audience at a conference this morning that growth will continue to be driven by directories, search, display and classifieds. However, more…
A Chicago-area startup that sells natural consumer goods online, Abe’s Market, closed a $3.4 million series A investment the company announced today. Accel Partners led the round, joined by the company’s earlier investors, Index Ventures and several angels.
Abe’s Market calls itself the equivalent of an online farmer’s market, and focuses on selling non-food category natural products like beauty, bath, baby or cleaning items, though it also sells some packaged comestibles. more…
Eircom.net has announced the launch of its new Classifieds channel in partnership with Irish online ads site, DoneDeal.ie.
The content partnership enables visitors to the Eircom.net portal direct access to the full suite of buy and sell items available from DoneDeal.ie.
The new Classifieds channel has been fully customised and integrated into the eircom.net website and is a key part of its Lifestyle content section, which also includes channels for motoring, property, eating out and competitions. more…
In most businesses, not knowing how well a particular product is performing would be almost unthinkable. But newspapers have always been a peculiar business, one that has stubbornly, proudly clung to a sense that focusing too much on the bottom line can lead nowhere good. more…
“Forget everything you’ve learned about advertising.”
That’s how Bob McInnis, president of Designyourad.com, kicked off a presentation on creating eye-catching ads in print and online formats. Creating ads isn’t so much a creative endeavor, but a logical and step-by-step process with surprising results. more…
Swimming in our ocean of online adverts is not the only exercise Dealfish is doing these days. Have you spotted the new cycle taxis in town? Well, be on the lookout, because Dealfish is about to take you for a ride with a difference. more…
TeleNav, Inc., one of the largest global wireless location-based services providers with more than 16 million subscribers, today announced a free application for the iPhone and iPod touch* called Jungle!. Jungle! is a convenient way for college students to buy, sell and request products and services in their area, including textbooks, tutoring or even housing, based on their current location. more…
A few decades ago, the best way to sell your car was to put a huge sign in the window and park it outside your house or even run an advertisement in your local newspaper. Sure, it got your car sold but the audience was limited and sometimes it could even take a lot of time to find an interested buyer.
More often than not, the car owner just sold his car for peanuts just to get rid of it. Today, the best and most effective way to sell your car for the price it deserves is by running an advertisement in the online car classifieds. more…
Many companies have made money by promoting their products online via large online auction pages, or classified ad web sites. Ebay has millions of registered users as does Amazon.com, and Craigslist, just to name a few.
Ebay is running a special “FREE to list Auction-style, any start price, June 29-July 12″ so why not take advantage of it. more…
Craigslist came under fire again Monday when a human rights group took out an ad that detailed the ordeals of two women it described as survivors of Craigslist sex trafficking, and asked the site to shut down its adult services section.
In a blog post response, Craigslist co-founder Jim Buckmaster expressed concern about whether or not the perpetrators had been arrested, but said that “criminal misuse of the site is quite rare.”
The ad, which was funded by the FAIR Fund and formatted as a letter to Craigslist co-founder Craig Newmark, discussed the abduction and forced prostitution of two women who identified themselves as AK and MC. It was published in The Washington Post and The San Francisco Chronicle. more…
Irish online display advertising bucked the general advertising malaise and performed strongly during 2009, as reported by the first IAB Ireland (IAB) and PricewaterhouseCoopers (PWC) online adspend study.
According to the study released earlier this week, total Irish online adspend reached just short of €100 million and accounts for just over 10% of the general advertising market that includes newspaper, tv, radio, outdoor and cinema.
The IAB / PWC study splits the online advertising ‘cake’ into three sectors; Search, (46.2%), Display (26.6%) and Classifieds (27%). more…
There’s two very obvious choices when you’re looking for online apartment listings. Obviously, every web site will claim that they’ve got the best listings, but in some cases they’ll only have a small fraction of the available apartments. Ideally you’d want to visit a single destination where you could review everything that’s available, all in one visit. more…