eBay-owned online classifieds site Gumtree has appointed PHD to its media account as it seeks to double its users and ramp up marketing.
PHD has already been working with Gumtree on a project basis and the appointment will formalise the relationship. more…
Local ads for local people
The premise for Pat Kolek, COO of eBay Classifieds Group, wanting to speak to us was, we were told, to discuss the growing trend of consumer to consumer selling on eBay. Isn’t that what eBay has always done, we thought, well apparently not.
First, let’s tackle the difference between normal eBay and Classifieds. The latter not only lacks the auction element, it’s often free to the seller. The business model is more of a media than a retail one, with eBay looking to monetise the traffic generated from classified listings rather than from the listings themselves. more…
Image: Vikas Khot, eBay President & CEO John Donahoe
In an interview with CNBC-TV18′s President & Editorial Director of TV18 Business Media, Senthil Chengalvarayan, eBay’s President & CEO John Donahoe spoke about the company’s India plans. Below is a verbatim transcript of the interview. more…
eBay is launching its rewards program today: eBay Bucks, which allows any eBay shopper who lives in the U.S. and is a registered member of the marketplace, to earn 2 percent cash back on most items purchased through the site with PayPal. more…
It’s easy to get nostalgic about eBay
Despite the company’s booming PayPal business, its flagship auction site has been a bowl of hurt lately. Sure, marketplace revenue rose 13% during this year’s freshman quarter, more…
