Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format by around June. This affects all PPC advertisers. more…
Tag: PPC
The iPad has become a common sight in many work places, schools, homes and on the street. While Microsoft’s announcement they will enter the tablet category may change this, iPads are a notable element of any PPC strategy.
This device is a multi-headed beast – and that’s more…
Approximately 100 million tablets and smartphones are in the marketplace. As more and more of these devices get into the hands of consumers the way in which search market evolves for both consumers and brands is critical.
For consumers, this space will evolve their device of choice for various locations; desktop for work, tablet for home, smartphone for in-store. more…
A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. I think everyone understands that, at least from a keyword level, each channel can (and should) inform and reinforce the other. That idea of “reinforcement” is a bit tricky, however. more…
When AdWords advertisers place a phone number in their ad copy, the phone number will be clickable by default, Google has announced. Advertisers will be charged the same rate as their standard PPC when users call through the advertisement. more…
