In the latest confirmation of changing times in traditional publishing, the Trading Post is dumping its weekly print edition to move online. The classified advertising icon, which was immortalised in the hit film “The Castle” will publish its final print edition at the end of October.
Thursday, June 4, 2009
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WPP’s GroupM ad buying agency is lopping even more points off its already dreary March advertising predictions, and now reckons 2009 UK ad sales will be 14 percent down from last year.
Thursday, May 21, 2009
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McClatchy's woes go far beyond its balance sheet--the newspaper company has been staggering under the weight of lower revenue and a heavy cost structure--but today it took a small step toward better financial health by offering to exchange debt due starting in 2011 for new debt due 2014. The company said it can exchange about $350 million of its debt, buying itself a few more years on having to repay that chunk of loans. But even with that move, the company currently has almost $1.2 billion in debt on its books, which is a significant burden.
Thursday, May 7, 2009
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Classified advertising is a very old form of communication; in fact, it is probably older than anyone would have ever expected. Public notices carved on stones among the ruins of Pompeii reveal that the ancient world knew the power of the written word.
Wednesday, May 6, 2009
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WEST Australian Newspapers has warned its profit could fall by close to a quarter this year because the global recession had put an end to the mining boom, hurting employment classifieds and other advertising.
Tuesday, April 28, 2009
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Print advertising is a waning media vehicle. It has become less effective in the post-interruption era. However, in spite of this decline, printed display advertising and classifieds can still provide a solid return on investment (ROI) for some ecommerce merchants willing and able to measure and optimize their print campaigns.
Thursday, April 16, 2009
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Gannett, like its newspaper publisher brethren, continued to fall prey to toppling classifieds sales in Q1 2009. Yet, in addition to big decreases in print classifieds spending in Q1, the company also experienced a drop in online recruitment classifieds sold through its CareerBuilder service.
Thursday, April 16, 2009
To many people, newspaper classifieds mean ink-stained pages and misprinted phone numbers. But most newspapers now have their websites, complete with original news content, aggregate content - and classifieds. Here are 7 quick and easy ways to make your local newspaper's website work for you.
Monday, March 30, 2009
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American newspaper print ad revenues fell to their lowest level in 14 years last year and online ad revenues fell for the first time in five years, according to figures for 2008 ad revenues from the American Newspaper Association.
Friday, March 27, 2009
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A simple “No” would have made this the shortest post I’ve ever written, and indeed that probably is the correct answer.
Friday, March 20, 2009
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Salt Lake City's two daily newspapers are scrambling to stay vital in an information environment torn apart by epoch-making technological transformation and economic upheaval.
Thursday, March 12, 2009
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The E.W. Scripps Company has chosen AdPay Inc. to provide Scripps with a new print and online classified-ad platform for users of their newspaper Web sites.
Friday, March 6, 2009
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The Sacramento Union’s bid to revive itself as a weekly conservative newspaper has ended. According to sacunion.com, Publisher James Dutra announced that The Sacramento Union is suspending publication. The Union began it’s comeback in July of 2006 and lasted less than 3 years, due in part to the what many consider the ‘Perfect Storm’ clouding over [...]
Tuesday, March 3, 2009
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Life has taught me that change and unpredictability are consistently predictable. I, like everybody else, have gone through a constant string of transitions. These transitions are rarely easy and sometimes painful. This churn is not limited to our personal lives.
Friday, February 27, 2009
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The Houston Chronicle launched a new generation of classified advertising on Thursday, February 26th, with its premier issue of Kaango classifieds.
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Thursday, October 1, 2009
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