Print advertising is a waning media vehicle. It has become less effective in the post-interruption era. However, in spite of this decline, printed display advertising and classifieds can still provide a solid return on investment (ROI) for some ecommerce merchants willing and able to measure and optimize their print campaigns. more…
Tag: Print Ads
Gannett, like its newspaper publisher brethren, continued to fall prey to toppling classifieds sales in Q1 2009. Yet, in addition to big decreases in print classifieds spending in Q1, the company also experienced a drop in online recruitment classifieds sold through its CareerBuilder service.
“The soft economy limited opportunities for revenue growth in the quarter,” said Gannett President and CEO Craig Dubow, calling this “the toughest advertising market in memory.” more…
To many people, newspaper classifieds mean ink-stained pages and misprinted phone numbers. But most newspapers now have their websites, complete with original news content, aggregate content – and classifieds. Here are 7 quick and easy ways to make your local newspaper’s website work for you. more…
American newspaper print ad revenues fell to their lowest level in 14 years last year and online ad revenues fell for the first time in five years, according to figures for 2008 ad revenues from the American Newspaper Association.
The Association released the numbers on its website on the weekend. They show full gory detail of the damage done to the American newspaper business last year, as the impact of firstly the internet, then the credit crunch and recession slashed all forms of advertising in American papers, large and small. more…
A simple “No” would have made this the shortest post I’ve ever written, and indeed that probably is the correct answer. The tsunami currently engulfing print publication after print publication is unstoppable, worsened by a bad economy. But, oh, what might have been? more…
Salt Lake City’s two daily newspapers are scrambling to stay vital in an information environment torn apart by epoch-making technological transformation and economic upheaval.
NEW YORK The E.W. Scripps Company has chosen AdPay Inc. to provide Scripps with a new print and online classified-ad platform for users of their newspaper Web sites.
According to Rusty Coats, vice president/interactive for Scripps, there was an immediate need to simplify and better integrate the print and online marketplace. Scripps expects its 19 newspapers to be live on the AdPay platform by June 1, joining hundreds of other media Web sites as partners in the AdPay national classifieds network.
The Sacramento Union’s bid to revive itself as a weekly conservative newspaper has ended. According to sacunion.com, Publisher James Dutra announced that The Sacramento Union is suspending publication.
The Union began it’s comeback in July of 2006 and lasted less than 3 years, due in part to the what many consider the ‘Perfect Storm’ clouding over the print newspaper industry. more…
Life has taught me that change and unpredictability are consistently predictable. I, like everybody else, have gone through a constant string of transitions. These transitions are rarely easy and sometimes painful. This churn is not limited to our personal lives.
There are societal transitions so significant nearly everybody and everything is affected. We are living through such a transition. The Internet has not only changed the way people communicate and live, this societal shift is also grinding up newspapers and journalists. more…
HOUSTON–(BUSINESS WIRE)–The Houston Chronicle launched a new generation of classified advertising on Thursday, February 26th, with its premier issue of Kaango classifieds.
Kaango is a weekly section filled with all the familiar classified listings found in traditional classifieds, except with a new twist. The tabloid section is easier to navigate, it’s more portable and there are full-color PHOTOS! Kaango is published every Thursday, just in time for weekend shopping! more…
NEW DELHI: Google is set to close the sellling of Google Print Ads, its fledgling programme built around selling newspaper advertising, from 28 February.
Google Print Ads director Spencer Spinnell said, “The company would stop selling print ads from 28 February and all previously purchased campaigns would cease by the end of March.” more…