Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy.
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store. more…

Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result.
There are many webmasters and SEOs believing right now that Google has released an update to their Panda algorithm late yesterday.
Once in every five times that someone clicks a search result, it goes to one of five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon.
Bing Ads announced that the new reporting user interface released in October is now the default. Users will no longer see the option to switch to bing-adsthe old reporting version.
Google has written a blog post documenting their legal process and approach to dealing with government requests for user and search data, highlighting a new section now available in Google that also answers more of these questions.
With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?”
It looks like Microsoft has missed another big trend.