Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy.
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store. more…
Groupon’s stock took a sharp turn today, falling 20 percent in after hours trading. The daily deals company missed Wall Street estimates in its second quarter earnings.
The stock hit a low of $5.95 a share after Groupon announced $568.3 million in revenue, when Wall Street more…
In a new Yahoo filing, CEO Marissa Mayer reveals that she may not be returning cash to shareholders when Yahoo sells its stake in Alibaba.
In May, when Ross Levinsohn took over as interim CEO, Yahoo announced plans to sell its stake in more…
Although online (mobile) product purchases have a nature of their own, smart marketers should still pursue how mobile search (and a mobile-friendly presence) applies to our own set of customer conversions.
I recently caught up with Ken Barber, VP of Marketing and Product Development at mShopper – a relatively early mobile commerce player. There’s no shortage of mobile adoption and ad data, some of which we’ll touch on below, but I asked Barber if he’d be willing to share some more…
Looking for the best deal on a product or service? Search no more, GETIT, the leader in local search and free classifieds in India has announced the launch of its new Hotdeals website providing best deals across categories. Users can access Hotdeals through the link http://getithotdeals.in/ and view 1000s of deals in various categories, for respective cities. Users can also access the deals simply by calling CallGETIT 24×7 on 4444-4444 from any city. more…
Experian Services India Pvt Ltd, a leading market research company, recently surveyed the online behaviour of the Indian population in the online shopping category. The company monitors and provides daily insights on how internet users interact on websites. more…
Search engines are invariably the first port of call, when one logs on to the World Wide Web. They are used for a variety of purposes, one of which is searching for the best deals available.
Web surfers in India search the most for mobile phones. more…
One of the fastest-growing companies in the history of the world, Groupon, is now running seriously low on cash.
The company is not broke, by any means. It can also presumably raise additional capital in the private markets if its IPO gets further delayed. more…
