Vocento, one of the leading media groups in Spain, is increasing its print and digital audiences and its advertising revenues despite the financial downturn. How the company has exploited its strong local brands to create a powerful, national advertising medium will be examined at the World Newspaper Advertising Conference & Expo, to be held in Barcelona, Spain, on 28 and 29 May next.
Juan Luis Moreno, the Internet Strategy Director for Vocento, will demonstrate how the company is building more audience across Spain and more revenue for its classified and display advertising business.
Visitors to eBay Spain are now taken to a main page promoting four eBay properties – “eBay Classic,” and three new local classifieds sites: eBay Anuncios (classifieds), eBay Coches (cars) and eBay Pisos (real estate). According to eBay blogger Richard Brewer-Hay, the classifieds content is drawn from eBay’s LoQUo classifieds site.