Regional newspaper publisher Newsquest, which owns more than 200 titles in the UK including the South London Guardian series and Brighton Argus, has reported a 7.9 per cent year-on-year fall in advertising revenue for the third quarter, down from worse declines of 10.3 per cent in the second and 12.4 per cent in the first quarters. more…
Tag: UK
The latest craze for both online and offline retailers definitely seems to be the daily deals phenomenon which is taking off around the globe.
Websites such as Groupon, LivingSocial and even Travelzoo have been getting in on the act, promoting local businesses and more…
In 2005, I remember asking the audience at my SES San Jose session how many were using analytics and was amazed when only about 25 percent of the room indicated they were. Now it appears mobile marketing is in the same situation. A recent survey found more than 50 percent of web designers ignored mobile browsers when developing site designs. more…
Google’s Chrome is Britain’s second most popular browser, a sign of the internet giant’s increasing grip on the UK search market.
Three years after launch, Chrome last month captured 22% of UK users and marginally overtook Mozilla’s Firefox browser, according to the web metrics firm Statcounter. more…
Facebook is moving into a larger office in London as it expands its advertising business operation in the UK.
However, the social networking company has shunned Silicon Roundabout, the East London cluster in Shoreditch where many technology companies have their offices. more…
Facebook is still growing towards 700 million users, having reached 687 million monthly actives by the start of June, according to our Inside Facebook Gold data service.
Most of the new users continue to come from countries that are relatively late in adopting Facebook, as has been the trend for the past year. more…
Facebook Studio, a hub to view and discuss campaigns that have run on the social networking site, has gone live.
Facebook Studio includes Wrigley’s Skittles ‘Mob the Rainbow’ campaign created by Evolution Bureau, San Francisco, and “Heineken Trophy Hunt”, created by LBi Lost Boys, Amsterdam. more…
The digital market share for advertising spend in the UK has hit a new high, surpassing £4 billion and accounting for a quarter of total advertising spend according to recent figures.
Research conducted by the Internet Advertising Bureau (IAB) and accountants at PricewaterhouseCoopers (PwC) have revealed the UK advertising market grew year on year by 12.8% to 2010, topping the £4 billion mark. more…
Gumtree, the free classifieds site, has recently introduced new pricing for landlords advertising rental properties.
Most private residential landlords have, until now, been able to find tenants via Gumtree without being charged, but now will only be able to advertise twice per year for free. Subsequent advertisements will cost more…
Local ads for local people
The premise for Pat Kolek, COO of eBay Classifieds Group, wanting to speak to us was, we were told, to discuss the growing trend of consumer to consumer selling on eBay. Isn’t that what eBay has always done, we thought, well apparently not.
First, let’s tackle the difference between normal eBay and Classifieds. The latter not only lacks the auction element, it’s often free to the seller. The business model is more of a media than a retail one, with eBay looking to monetise the traffic generated from classified listings rather than from the listings themselves. more…
eBay-owned classified site Gumtree has been a great way to advertise on the internet for free. But – maybe – not for much longer. One of the largest sections on Gumtree in the UK is the property for rent section, and that’s just introduced fees.
Landlords with properties to let, or house-sharers, can now only advertise twice a year for free. After that, they’ll be charged £9.95 per property. Not so bad, perhaps. But what will hit a lot of Gumtree users very hard are the new charges for “bumping” adverts. more…
eBay is launching a community court feature on its Dutch online classifieds site Marktplaats.nl, which it acquired in 2004. The feature will allow users to challenge negative ratings they receive and let a “jury” of other users decide whether to remove the feedback.
According to this De Telegraaf article, an ever-changing jury of eleven users will help resolve more…