Brand marketers are increasingly relying on in-text advertising that plugs their presence on the social web, “fishing where the fish are” (as the saying goes) to engage consumers with their brand messaging.
The in-text ads – think of them as mini-microsites more…
ISTANBUL – Thousands of Turks gathered in some 40 cities and towns around the country on Sunday, to join marches organized on Facebook against state Internet censorship.
The trigger for the protests was a decision by Turkey’s Internet regulator, the Information and Communication Technologies Authority, or BTK, to introduce more…
Google appears to be testing display ads in Gmail. I have not spoken to anyone at the company but discovered the following image ad in my own Gmail account this morning.
Image ads have made their way into paid search on Google.com and various other properties on Google. But this was really jarring for me to encounter. It’s the only such ad I saw more…
Facebook, the popular social networking site, has raised $500 million from Goldman Sachs and a Russian investor in a deal that values the company at $50 billion, according to people involved in the transaction.
The deal makes Facebook now worth more than companies like eBay, Yahoo and Time Warner. more…
Google overhauled its Android Market earlier this month, but appears to have held back one key enhancement that could help boost mobile app sales: demo videos of applications within the Android Market. Google either hasn’t mentioned this feature or I missed the news, but AppsFire, a third-party portal to help discover and install Android software, has just added the video demos to its latest software version. more…
For long advertisers have bombarded us with TV and print ads that we sat politely and consumed. But as the world turns more ‘social’ “” because of the Facebooks, Orkuts, YouTubes and Twitters of the world “” we are breaking out of the passive-participant mould. The consumer is reacting and influencing others’ opinions. This throws up challenges for marketers and advertisers. Lucy Jameson, executive strategy director of DDB UK and chair of DDB’s Global Planning Futures Group, believes that in today’s socially-networked and hyper-connected world, it’s not enough to craft a message that just touches the individual. more…
J. Katarzyna Woronowicz / U-T photo
For the past four years, Covario’s analytics software has been telling Fortune 500 clients whether their websites are doing a good job attracting customers who search on Google, Yahoo! or Bing.
Now the venture-backed San Diego company is aiming to do the same thing with social media sites such as Twitter, Facebook and YouTube. more…
Google is now serving ads on the mobile incarnation of YouTube.
Today, the Mountain View web giant announced that it has officially launched ads on the home, search, and browse pages of its mobile YouTube site (m.youtube.com) in the US and Japan. more…